Marketing Manager, CRM — United States

About The Company

At PrizePicks, we are the fastest-growing sports company in North America, as recognized by Inc. 5000. We are the leading platform for Daily Fantasy Sports (DFS), covering a diverse range of sports leagues such as the NFL, NBA, and popular Esports titles including League of Legends and Counter-Strike. Our team of over 550 employees thrives within an inclusive culture that values individuals from diverse backgrounds, irrespective of their level of sports fandom. We are passionate about reimagining the DFS industry and delivering innovative experiences to our customers.

About The Role

PrizePicks is seeking a highly motivated and experienced Manager, CRM Marketing to join our dynamic team. This role involves overseeing a team of two and playing a pivotal role in enhancing customer relationships by driving engagement through the operationalization of marketing campaigns across various stages of the customer lifecycle. The ideal candidate will have a strong background in CRM, email marketing, and customer segmentation, and will be responsible for developing and executing strategies that improve customer engagement, retention, and loyalty. You will collaborate cross-functionally with marketing, product, and analytics teams to ensure alignment and maximize the impact of CRM initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field preferred, but not required.

• Minimum of 7 years of experience in customer success, email, lifecycle, or CRM marketing roles.

• Proficiency in CRM platforms such as Braze, Moveable Ink, or similar tools is highly preferred.

• Strong understanding of email, in-app, and push marketing best practices, including copywriting skills.

• Experience in the Daily Fantasy Sports or gaming industry is preferred.

• Ability to analyze data and campaign metrics to drive actionable insights and optimize performance.

• Highly organized and detail-oriented with excellent project management skills.

• Proven ability to manage multiple stakeholders, projects, and deadlines in a fast-paced environment.

• Excellent communication, collaboration, and problem-solving skills.

Responsibilities

• Lead and oversee the CRM strategy team to plan, create, and implement complex CRM campaigns throughout the customer journey.

• Develop and optimize customer journeys by mapping touchpoints and interactions to enhance the overall customer experience.

• Establish the optimal channel mix and communication cadence based on audience behavior and business goals.

• Design and manage customer segmentation strategies, evaluate segment and campaign performance, and partner with Analytics to identify optimization opportunities.

• Orchestrate cross-channel personalization to deliver consistent messaging and cohesive customer experiences across platforms.

• Oversee A/B testing and experimentation roadmap to optimize campaign performance across different lifecycle stages.

• Stay informed about industry trends and competitor activities to develop innovative customer engagement strategies.

• Collaborate with cross-functional teams including marketing, product, and analytics to ensure alignment on CRM campaigns and roadmaps.

• Manage the CRM calendar and campaign schedules, maintaining a robust content calendar to keep customers engaged.

• Monitor and analyze campaign metrics, providing insights and recommendations for continuous improvement.

• Mentor CRM team members on strategic lifecycle thinking and business case development.

Benefits

• Company-subsidized medical, dental, and vision insurance plans.

• 401(k) plan with company match.

• Annual bonus opportunities.

• Flexible paid time off policy encouraging a healthy work/life balance (minimum two weeks strongly encouraged).

• Generous paid leave programs including 16-week paid parental leave and disability benefits.

• Workplace flexibility and modern work schedules focused on results rather than hours clocked.

• Company-wide in-person events and team outings.

• Lifestyle enhancement programs.

• Company-provided equipment with options for Windows and Mac platforms.

• Annual performance reviews with opportunities for growth and career development.

Equal Opportunity

PrizePicks is an Equal Opportunity Employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status. We are committed to fostering a diverse and inclusive workplace where every employee is valued and respected.