Digital Marketing & CRM Manager — Cockeysville, MD

About the Role

We're looking for a strategic, hands-on Digital Marketing & CRM Manager to lead campaign strategies, email marketing, automation, and performance reporting across the company and our portfolio of brands.. You'll own campaigns from concept to execution, build automated customer journeys, and use data to drive revenue, engagement, and repeat purchases.

The ideal candidate is a proactive, organized self-starter who combines creative thinking with strong analytical and technical skills. You'll manage multiple priorities, collaborate across departments, navigate challenges professionally, and take ownership of results.

Key Responsibilities

• Own the marketing campaign calendar, including promotions, product launches, and customer retention initiatives.

• Plan and execute email campaigns, including copywriting, segmentation, setup, testing, and optimization.

• Build and manage automated customer journeys through Salesforce Marketing Cloud.

• Use customer data and buying behavior to develop targeted campaigns that increase revenue, repeat purchases, and average order value.

• Partner with Sales, Merchandising, Web, and Creative to coordinate campaigns and meet deadlines.

• Manage campaign analytics and reporting, including conversions, attributed revenue, and ROI.

• Support Sales with lead nurturing, customer insights, and targeted marketing initiatives.

Skills & Qualifications

• 4–7+ years of hands-on digital marketing, email marketing, or marketing automation experience.

• Proven ability to independently plan, execute, and measure successful marketing campaigns.

• Experience with email marketing platforms such as Salesforce Marketing Cloud, Klaviyo, HubSpot, and similar.

• Strong knowledge of CRM, customer segmentation, automated journeys, A/B testing, and campaign analytics.

• Proficiency in Canva, Microsoft 365, AI tools (ChatGPT, Claude), and project management platforms such as ••••••••.

• Excellent communication, organization, and interpersonal skills, including conflict resolution and cross-functional collaboration.

• Experience with Salesforce CRM, Salesforce Commerce Cloud, B2B e-commerce, and B2B marketing preferred.

What Success Looks Like

• Increased revenue, repeat purchases, and average order value.

• Effective campaigns and automated journeys delivered on time.

• Clear reporting that connects marketing activity to sales and ROI.

• Strong collaboration and consistent execution across departments.

Benefits

• Medical, dental, and vision insurance

• 401(k) with employer match

• Paid time off + paid holidays

• Pet insurance options

• Life insurance

Why People Love Working Here

Because we make fun work! You'll work with products that make people smile (literally — candy and prizes are kind of our whole thing), alongside a team that is hardworking, collaborative, and genuinely funny. We've got the best of both worlds: the close-knit feel of a family-owned business with the real infrastructure and growth opportunities of a company that's been scaling fast.