Manager, Brand & Digital Marketing — Marietta, GA

Location: 69FM ZCnWR7aRVn, Main Campus - Marietta, GA

Essential Job Functions

• Responsible for elevating the 69FM ZCnWR7aRVn brand, increasing visibility, driving enrollment demand, and supporting the DBu2 F culture through comprehensive marketing initiatives involving digital media, website design, content development, email, video, and traditional marketing channels.

• Develop branded content to drive engagement and grow our reputation through the website, social media, and at campus and community events.

• Script, plan, and oversee production of video and digital media.

• Manage integrated digital and traditional marketing projects. Plan budget, targeting, messaging, media, and creative strategies and tactics.

• Execute paid media initiatives including brand awareness and lead-generation.

• Develop email communication plans to support conversion of student inquiries to enrollment. Develop copy, cadence, and logic for multi-step communications and implement in CRM system.

• Conduct A/B testing of ads, landing pages, emails, and other tactics. Implement data-driven solutions to continually improve campaign results.

• Recommend, plan and implement other marketing initiatives supporting brand, culture, and enrollment.

• Develop and present communications to gain buy-in for marketing ideas, share progress, and report results and recommendations.

• Oversee each step of complex initiatives, document progress, and keep all stakeholders informed throughout.

• Monitor email, marketing, and media performance. Identify trends and insights. Implement improvements to optimize results.

• Support website development. Manage web initiatives from structure and design to page content, creative, and search engine optimization (SEO).

• Support SEO strategy utilizing BrightEdge or similar software.

• Conduct keyword research and apply results to advertising, website, and social media content.

• Conduct analysis and/or research to understand target audiences: demographics, psychographics, behaviors, preferences, and other insights to inform marketing strategy and content development.

• Manage external partners and/or specific initiatives: negotiate pricing, define detailed deliverables, and ensure expectations are met on time and within budget. Partnerships may include graphic designers, brand agency, media agency, video producers, photographers or others.

• Capture photo and video as needed to complement professional services and enhance marketing output.

• Design digital ads using Adobe, Canva, or similar software.

• Establish partnerships across campus with faculty, staff, leaders, and students to capture brand stories and effectively support strategic university initiatives.

• Collaborate with other departments to design strategies and tactics supporting university objectives. Ensure transparency and alignment on objectives and outcomes.

Additional Duties And Responsibilities

• Serve as backup to team members as needed to support website edits or other project requests submitted to the marketing portal.

• May manage marketing personnel.

• Assumes additional responsibilities and supports special projects as requested.

Qualifications

Education, Training and/or Experience

• Bachelor’s degree in related field

• 3+ years of relevant experience

Knowledge, Skills, Abilities

• Media strategy development

• Content strategy and creative development experience

• Presentation skills

• Data analytics and performance reporting

• Digital campaign management

• Microsoft Office Suite Software

• Email development system software

• Canva, Adobe Suite or similar design software

• Monday or similar project management software

• Google Analytics experience

• Salesforce, Ellucian, or other CRM software

• Budget management

• Cross-functional collaboration and partnership

• Partner/vendor management

Personal Characteristics

• Collaborative

• Accountable

• Self-starter

• Works well independently

• Strong verbal and written communication skills

• Creative

• Innovative

• Flexible

• Analytical

• Customer service-oriented

• Student-centered

• Detail-oriented

• Results-oriented

• Values aligned with lasting purpose

Preferred Qualifications

• Higher education marketing experience

• Wordpress or similar Content Management System (CMS) experience

• Photo/video experience

• Video editing skills

• Google certifications

• Hootsuite software

Physical Demands

• Nature of work requires an ability to operate standard business office equipment.

• Requires ability to communicate and exchange information, collect, compile and prepare work documents, set-up and maintain work files.

• Must be able to lift 25 lbs., retrieving and placing materials on high shelves and on floor-level shelves; standing, walking, carrying, grasping, hearing, seeing, sitting, kneeling, climbing, balancing, stooping, crouching, and reaching.

Working Conditions

• Work performed in an office environment.

• Some travel may be required.

• May require availability for overtime hours during peak periods.

• This position is in-person and requires residence in the Metro Atlanta area.