B2B Digital Marketing Specialist — Lancaster, PA

B2B Digital Marketing Specialist

Are you a passionate digital marketing professional ready to make a real impact? This is an exciting opportunity for a results-driven individual who thrives in a fast-paced, innovative environment. You’ll support our client's business by creating strategies that turn clicks into loyal customers, helping small businesses across the U.S. grow and succeed. Join a collaborative team that values creativity, continuous learning, and a proactive mindset!

Key Responsibilities

• Develop, implement, and optimize multi-channel campaigns across SEM, SEO, PPC, social media, email, and content

• Create compelling marketing content, including ads, landing pages, and email sequences

• Track leads and optimize handoffs using our CRM and lead platforms

• Conduct A/B testing and analyze data to improve campaign performance

• Stay current on marketing trends and share insights with your team

• Collaborate closely with sales and marketing teams to align messaging and goals

Qualifications / What We’re Looking For

• 8+ years of B2B digital marketing experience in SEO, PPC, and paid social campaigns required

• Proficiency with marketing automation platforms and CRMs

• Strong copywriting, content creation, and design skills

• Analytical mindset with the ability to turn data into strategic insights

• Enthusiasm for AI tools and automation

• Excellent organization and communication skills, adaptable and eager to learn

Why Join the Team?

Enjoy a supportive, innovative environment with remote flexibility, professional development, and a competitive salary.

Job Details

• Job Type: Permanent

• Pay / Salary: $70,000–$80,000/year

• Hours / Schedule: Full time hours, open to onsite, hybrid, and remote