SEO Specialist — United States

We're hiring for a leading client experience platform provider that empowers appointment-based, self-care businesses to create magical moments for their clients. This company is dedicated to designing modern, user-friendly technology that helps businesses not just survive, but thrive in the broader self-care industry.

The Role

• Own the SEO and AEO (Answer Engine Optimization) program end-to-end, including technical SEO, on-page optimization, content strategy, internal linking, and link building.

• Lead technical SEO execution, focusing on site architecture, structured data/schema markup, Core Web Vitals, and crawl/indexing health.

• Develop and evolve the AEO strategy to earn inclusion in AI Overviews and citations across major AI platforms by implementing "answer-first" content formatting and semantic reinforcement.

• Conduct keyword research, entity mapping, and intent analysis to prioritize content that captures search and prompt intent, driving strategy through TAMs and content mapping.

• Monitor performance across traditional and next-gen metrics, identifying trends and making proactive recommendations for organic growth.

• Partner closely with Marketing Operations and Analytics to ensure accurate tracking and attribution, linking organic activity to key business metrics like MQLs and demos.

What You'll Need

• 5-8+ years of hands-on SEO experience with proven accountability for organic traffic, rankings, and pipeline metrics.

• Deep expertise in technical SEO, including site architecture, structured data, Core Web Vitals, and crawl efficiency, with the ability to guide developers.

• Hands-on experience building AEO strategy and measurement, tracking citation frequency and referral traffic from AI answer engines.

• Strong content and keyword instincts, with experience in keyword research, intent analysis, and content gap analysis to inform editorial roadmaps.

• Highly analytical skills to diagnose performance drops and identify opportunities to capture more search share.

• Experience building and maintaining dashboards and reporting for organic channels, and partnering with analytics teams for accurate tracking and attribution.

What's On Offer

• Competitive annual salary ($127,500 – $152,000) plus potential for variable compensation.

• Equity participation for all full-time employees.

• Comprehensive medical, dental, vision, life, and disability insurance coverage.

• Flexible paid time off, company holidays, and parental leave.

Apply via BQrpHVrc today!