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Athlete Manager

Location: Irving, TX

Work Schedule: Onsite, 5 days per week

Salary: $75,000–$100,000 annually

Industry: Sports & Wellness Nutrition / CPG

About the Role

We are seeking a performance-driven, relationship-focused Influencer Manager to lead and grow an athlete, influencer, and brand ambassador program for a fast-paced sports and wellness nutrition company.

This role is responsible for building strong influencer relationships, executing campaigns and product launches, driving brand awareness, and translating partnerships into measurable e-commerce revenue. The ideal candidate brings hands-on CPG experience and understands how influencer, affiliate, and ambassador marketing contribute to both brand growth and commercial performance.

This is a highly collaborative role partnering with marketing, creative, social media, e-commerce, and affiliate teams.

Key Responsibilities

Influencer & Ambassador Program Management

• Manage day-to-day relationships with influencers, athletes, ambassadors, and other brand partners.

• Execute influencer marketing strategies that support brand awareness, consumer engagement, e-commerce growth, and revenue goals.

• Identify opportunities to expand and strengthen the influencer and ambassador network.

• Maintain strong relationships with partners while ensuring consistent and authentic brand representation.

• Coach influencers and ambassadors on social media best practices, brand messaging, content expectations, and campaign execution.

Campaigns & Product Launches

• Coordinate influencer participation in evergreen campaigns, promotions, seasonal initiatives, and new product launches.

• Partner with marketing, creative, social, and e-commerce teams to align influencer activity with campaign timelines and messaging.

• Manage influencer deliverables, content requirements, deadlines, and campaign execution.

• Monitor campaign performance and recommend adjustments to improve engagement, conversions, and revenue.

Performance & Reporting

• Track influencer and ambassador performance across campaigns, promotions, and product launches.

• Prepare weekly and monthly reporting on program performance, including e-commerce and DTC revenue contribution.

• Evaluate individual influencer performance, campaign ROI, engagement, conversions, and overall program effectiveness.

• Use performance data to optimize partnerships, campaigns, and future investment.

Affiliate & Program Operations

• Manage and optimize affiliate and influencer platform activity using tools such as Upfluence, GRIN, Refersion, ShareASale, Social Snowball, or similar platforms.

• Coordinate campaign testing and optimization opportunities with affiliate technology partners.

• Manage program administration, including budgets, purchase orders, reporting, tracking, and data entry.

• Develop and maintain SOPs, policies, workflows, and program documentation.

Qualifications

• Experience in influencer, ambassador, affiliate, or creator marketing.

• CPG experience is required, ideally within sports nutrition, supplements, wellness, fitness, food and beverage, or another consumer-driven category.

• Demonstrated experience managing influencer or ambassador relationships and programs.

• Experience supporting product launches and integrated consumer marketing campaigns.

• Strong understanding of influencer performance metrics, affiliate marketing, e-commerce, and revenue attribution.

• Experience with platforms such as Upfluence, GRIN, Refersion, ShareASale, Social Snowball, or similar tools.

• Strong analytical and reporting skills with the ability to turn performance data into actionable recommendations.

• Excellent relationship-management, communication, organization, and project-management skills.

• Ability to thrive in a fast-paced, performance-oriented CPG environment.

• Passion for fitness, wellness, sports nutrition, and influencer marketing.

Equal Opportunity Employer/Veterans/Disabled

Must be authorized to work in the U.S. without employer sponsorship.

To read our Candidate Privacy Information Statement, which explains how we will use your information, please navigate to ••••••••

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

*The California Fair Chance Act

*Los Angeles City Fair Chance Ordinance

*Los Angeles County Fair Chance Ordinance for Employers

*San Francisco Fair Chance Ordinance

Massachusetts Candidates Only: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.