Influencer Marketing Manager (Contract | Hybrid | Brand Partnerships) — Charlotte Metro

About

We're looking for an Influencer Marketing Manager to support social influencer programs, brand partnerships, and experiential marketing activations. This role focuses heavily on managing social content approvals and supporting influencer campaigns, while also helping execute sponsorship events and branded experiences. You'll work closely with marketing teams, agencies, and external partners to bring campaigns to life and measure their impact.

What You'll Do

• Manage social media content reviews and approvals for a college ambassador program, reviewing approximately 600 submissions per month to ensure alignment with campaign briefs, brand guidelines, and compliance requirements.

• Support influencer marketing initiatives across organic and paid social channels, applying knowledge of audience targeting, campaign execution, and content performance.

• Help coordinate sponsorship activations, brand partnerships, and experiential marketing events, including on-site experiences and influencer hospitality.

• Manage activation logistics, including vendors, promotional merchandise, gifting, signage, creative approvals, and event coordination.

• Track social media engagement, campaign performance, and ROI, developing recap presentations and recommendations to improve future initiatives.

• Collaborate with internal teams, agencies, and external partners to manage multiple campaigns, timelines, and deliverables.

What We're Looking For

• 3–5 years of experience in influencer marketing, social media marketing, experiential marketing, or related brand or agency roles.

• Hands-on experience supporting influencer campaigns and understanding organic and paid social media strategies, audience targeting, and campaign optimization.

• Experience reviewing and approving social content against campaign briefs, brand guidelines, and compliance requirements.

• Understanding of influencer program management, social engagement metrics, campaign reporting, and ROI measurement.

• Strong project management skills, including coordinating multiple campaigns, stakeholders, and deadlines.

• Experience with sponsorship activations, event planning, or experiential marketing is a plus.

• Ability to work independently, communicate effectively, and adapt to a fast-paced marketing environment.

Location: San Diego, CA; Oakland, CA; or Charlotte, NC

Work Arrangement: Hybrid, 3 days onsite per week

Contract: Through July 31, 2027, with potential for extension

Schedule: Flexibility for occasional evening or weekend events and approximately 10% travel.