Social Media & Content Coordinator — Fort Lauderdale, FL

Summary

The Social Media & Content Coordinator will be responsible for writing creative copies, developing social media content and suggesting creative ways to attract more customers and promote our brands. They will be working in conjunction with the Brand Managers and our digital team by assisting with the implementation of social media and marketing strategies, content creation, trend forecasting, and creative copywriting.

Key Responsibilities

• Write engaging, current, and accurate social media posts and marketing content.

• Support the planning, ideation, creation of social media content. Reporting, gaining approvals and helping with presentations if needed.

• Assist with streamlining company social media accounts (e.g. Facebook, Twitter, Instagram, YouTube and Pinterest), ensuring uniform content and tone of voice for landing pages, graphics, and other elements within the communities

• Daily Customer Messages - Clarabridge/IG Direct Messages. Weekly engagement on all posts (celebrities, etc.)

• Support the creation of Instagram reels or TikTok videos as needed.

• Regularly research latest marketing and social media trends and find best ways to promote our brands.

• Participate in brainstorming sessions with internal social media team to establish content ideas and plan for social media marketing calendar. Maintain social media calendars, schedule posts, and ensure deadlines are met.

• Perform other tasks as assigned.

Qualifications

• 2-5 years of experience in the digital marketing field

• Experience with social media platforms ( Facebook, Instagram, TikTok, LinkedIn, YouTube)

• Experience with Social Media scheduling/listening/engaging tools: ( Such as Sprout Social, Hootsuite )

• Knowledge of MS Office, including Word, Excel, PowerPoint and Outlook

• Knowledge of grammar including usage and punctuation

• Ability to work in a collaborative environment as well as working independently on projects

• Excellent verbal and written communication skills

• Strong attention to detail

• Time management and project management skills

• Ability to work in a fast-paced environment

• Knowledge of Photoshop or Canva a plus

• Bilingual in English/Spanish a plus

Physical Demands and Work Environment

While performing duties of job, incumbent is occasionally required to:

• May include local and out-of-town travel depending on business needs.

• Operate in a professional office environment.

• Constantly use work-related equipment.

• Occasionally lift and/or move up to 25 pounds.

• To sit for extended periods of time (up to 10 hours per day).

• To lift files, open filing cabinets and bend or stand, as necessary.

• Ability to work regular, full-time schedule, Monday through Friday with the flexibility to work additional hours depending on business demands.

Note: This job description is not totally inclusive nor it is designed to cover or contain a complete comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.