Social Media Marketing Specialist — Framingham, MA

Our Greater Dallas based beauty client is looking for a Social Media Specialist with 2+ years experience working with social media analytics, reporting, or marketing operations.

The Social Media Specialist makes every post findable, measurable, and timely, turning social data into clear takeaways for the brand's Social team. The role owns content tagging and taxonomy, weekly reporting and clean campaign data, performance takeaways, trend and platform scans, tool administration and access, and the calendars and approval workflows that keep content moving. The ideal candidate is highly organized, detail-oriented, comfortable turning data into clear insights, and working across social, creative, legal, and IT/InfoSec teams to keep processes running smoothly and consistently.

• Strong Excel skills and comfort building dashboards and tracking KPIs (e.g., Power BI).

• Hands-on experience with social media management and listening tools such as Dash Social and social listening tools (e.g., Meltwater), as well as native platform analytics (Meta Business Suite, TikTok Analytics, LinkedIn, YouTube).

• Working knowledge of UTM parameters, content tagging, and naming conventions/taxonomy for campaign tracking.

• Familiarity with TikTok, Instagram, Facebook, YouTube Shorts, and LinkedIn, including platform features, policy updates, and trends.

• Strong organizational skills with the ability to manage content calendars, approval workflows, and multiple requests at once.

• Excellent communication and follow-through, with a proactive, problem-solving mindset.

· Produce weekly performance reporting and keep campaign data clean and ready for analysis.

· Turn weekly and campaign results into short, plain-language takeaways on what worked, what didn’t, and what to try next. · Build and maintain launch dashboards to track campaign performance in real time.

· Support quarterly and campaign recaps with accurate, well-organized data.

· Tag all published content with UTMs, Dash Social tags, and campaign taxonomy so every post is findable and measurable.

· Maintain and enforce naming conventions and tagging standards across global markets.

· Audit tags and campaign data regularly to keep reporting clean, consistent, and accurate.

· Run a weekly trend scan across major platforms (e.g., TikTok, Instagram Reels, YouTube Shorts, Facebook, LinkedIn) to surface timely opportunities.

· Monitor platform feature launches, algorithm shifts, and policy changes, and flag changes to the team quickly.

· Use social listening and trend tools (e.g., Meltwater, WGSN) to spot emerging beauty conversations and competitor activity. Tool Administer social tools (e.g., Dash Social, Meltwater), including user access, roles, and permissions.

· Manage platform and Business Manager access for internal teams, agencies, and global markets.

· Coordinate SaaS and InfoSec reviews, renewals, and requirements with IT and procurement. Calendars, Legal Routing & Approvals:

· Maintain social content calendars and keep timelines on track.

· Route content through legal and stakeholder approvals and track status through sign-off.

· Serve as the first point of contact for social tool, access, tagging, and data requests from internal teams and markets, routing strategy and content requests to the Social Strategy and Toolkits & Content leads.

· Troubleshoot tool, access, and publishing issues, and escalate to platform or vendor support as needed.

· Partner with social strategy, creative, and content teams to keep workflows aligned with the brand's global social goals.

· Share weekly performance and trend learnings with the Social Strategy lead and Toolkits & Content Specialist so results shape future toolkits and briefs.

· Work with legal, IT/InfoSec, and global markets to keep processes consistent and compliant.

· Document processes, guidelines, and how-tos so teams can execute without ambiguity.

Preferred Skills

· Experience supporting global or multi-market social teams.

· Experience with platform governance, such as Meta Business Manager and ad account access.

· Experience in the beauty industry is a plus.

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