Digital Communications Specialist — Norfolk, VA

Summary

• GENERAL SUMMARY

• kCR vsdNJbU Communications Specialist is responsible for the development, enhancement and ongoing evaluation of the enterprise-wide corporate communications and digital marketing initiatives, ensuring alignment with the organizational strategic priorities. eQH role plays a key part in advancing digital engagement by contributing to content management, digital advertising efforts, and audience experience enhancements. Reports to department leadership.

• ESSENTIAL DUTIES AND RESPONSIBILITIES

• Responsible for day-to-day internal and external communications, including content development, creative writing, and newsletter production.

• Supports the planning, development, and execution of multi-channel digital communications initiatives (e.g., website, email, intranet, and social media).

• Executes social media advertising campaigns across platforms, including Meta (Facebook and Instagram), managing audience targeting, ad placement, and campaign setup.

• Executes public-facing digital experience strategy, with a strong focus on search visibility, discoverability, and performance (SEO/GEO).

• Contributes to and maintains content planning and editorial calendars, aligning with organizational initiatives, campaigns, and seasonal priorities.

• Monitors content performance metrics (e.g., engagement, reach, impressions) and identifies opportunity to enhance content effectiveness.

• Collaborates with internal and external stakeholders to develop content for digital and print that supports departmental and organizational priorities and strengthens brand identity.

• Ensure consistency in messaging, branding, and tone across all digital channels in alignment with CHKD’s voice, visual identity, and editorial standards.

• Stays current on digital communication trends and best practices to enhance communication effectiveness and engagement.

• Ensures compliance with healthcare regulations and internal policies in all communications.

• Responsible for the execution of multiple, concurrent projects.

• Performs other duties as assigned.

• LICENSES AND/OR CERTIFICATIONS

• Required Licenses and/or Certifications

• None required.

• MINIMUM EDUCATION AND EXPERIENCE REQUIREMENTS

• Required Education and Experience

• Bachelor’s degree in Marketing, Communications, Journalism, or related discipline required.

• Two to three years professional experience in corporate communications, digital content management, advertising, or a related role.

• Required Knowledge, Skills and Abilities

• Effective written and verbal communication skills, with strengths in creative writing and editing.

• Advanced knowledge of grammar, AP style and Microsoft Office.

• Experience working with content management systems and other communications tools.

• Demonstrated knowledge of current communication best practices, including platform-specific content optimization and audience engagement.

• Ability to support multiple priorities and work independently in a fast-paced environment.

• WORKING CONDITIONS

• Normal office environment with little exposure to excessive noise, dust, temperature and the like.

• PHYSICAL REQUIREMENTS

• Click here to view physical requirements.