Marketing Generalist — United States

About The Company

Lane Automotive is a leading provider in the automotive aftermarket industry, committed to delivering the best customer experience in every market we serve. Our company values—Integrity, Passion, Innovation, Respect, and Accountability—guide every decision and action we take. We believe in fostering a diverse and inclusive work environment where every team member’s contribution is valued. At Lane Automotive, we are dedicated to maintaining the highest standards of ethics and business conduct, ensuring a respectful and supportive workplace for all employees.

About The Role

The Marketing Generalist (Catalog Compiler) plays a vital role in executing a wide range of marketing activities that support brand awareness and customer engagement. Reporting to the VP of Marketing, this position is responsible for creating and managing content for printed and digital marketing materials, including product catalogs, social media posts, email campaigns, and promotional videos. The role requires collaboration across multiple departments and external partners to ensure high-quality and timely delivery of marketing projects. This position does not have supervisory responsibilities but demands a proactive approach to improving catalog production workflows and overall marketing effectiveness.

Qualifications

• High school diploma or GED required

• Associate degree in Communications, Technical Writing, or related field preferred

• 2-5 years of relevant marketing experience required

• Basic proficiency in Adobe InDesign and working knowledge of Adobe Creative Suite (Photoshop, Illustrator)

• Experience with SEO management software/tools is a plus

• Familiarity with product information databases, spreadsheets, or content management systems preferred

• Working knowledge of the automotive aftermarket industry required

• Performance automotive enthusiast preferred

• Proficient with Microsoft Office Suite and other job-related software

• Exceptional attention to detail and commitment to accuracy

• Strong project management skills with ability to handle multiple deadlines

• Excellent communication skills, both written and verbal

• Ability to work independently and collaboratively in a team environment

• Self-directed with the ability to manage priorities and deadlines

• Ability to maintain confidentiality and practice safe work habits

Responsibilities

• Assist in planning, developing, and executing all marketing initiatives for Lane Automotive

• Develop and revise product descriptions, charts, and tables for catalogs using manufacturer resources and firsthand inspection

• Ensure accuracy and currency of product descriptions, specifications, pricing, and imagery in catalogs and sales materials

• Identify and implement improvements to catalog production workflows for enhanced efficiency and accuracy

• Stay informed on best practices for catalog production and marketing trends

• Support the development and design of manufacturers’ advertising programs and marketing research projects

• Create and review media content including photography, video, and copy in collaboration with internal and external teams

• Contribute to diverse marketing materials such as digital ads, social media content, websites, and videos

• Work closely with Marketing and Studio teams to define and improve processes

• Assist with media projects including filming, editing, and promotional content

• Conduct market research to identify trends, customer needs, and growth opportunities

• Monitor quality of own work, incorporate feedback, and seek continuous improvement

• Represent the company at industry events including trade shows and motorsports events

• Promote and maintain a clean, safe work environment in compliance with policies and regulations

• Participate in continuous improvement initiatives and other duties as assigned

Benefits

• Competitive salary and comprehensive benefits package

• Opportunities for professional development and career growth

• Supportive and inclusive work environment

• Flexible work arrangements, including remote work options

• Employee participation in company events and industry trade shows

• Access to training programs and resources

• Commitment to work-life balance and employee well-being

Equal Opportunity

Lane Automotive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be considered for employment without regard to race, religion, color, national origin, sex, age, sexual orientation, gender identity, disability, or protected veteran status.