Director, Conversion Rate Optimization (CRO) — United States

$150K base + 10 to 20% annual bonus

Reports to: President

eEyp mA2 is launching a conversion rate optimization (CRO) service in 2027, and we are hiring the person who builds it. You will build and run xxQp'E ahv offer: testing and improving the landing pages our ads send people to, so more of the traffic our clients already pay for turns into customers.

This is a builder role. You will work hands on with ryZe'N BQjCnRQRm to design the product, launch it with our first clients in March and sell it to new ones. You will partner with AP2p'J creative team, who build the new pages and test variants, and grow the service into a team as it scales.

What You Will Do

Build the Product

• Design xxQp'E ahv process: page audit, test plan, test build, readout and roll out of winners

• Build the testing roadmap for each client, ranked by expected revenue impact

• Set the standards for test design, sample size, test length and calling a winner

• Build the monthly results report that ties every test to revenue and cost per customer

Run It for Clients

• Audit client landing pages and sites using analytics, heatmaps, session recordings and user research

• Plan and run A/B and multivariate tests every month

• Brief NGna creative on new pages and variants, and review the work before it goes live

• Work with client web and dev teams to ship winning versions

• Partner with AP2p'J media teams so page tests line up with the ads and audiences driving the traffic

• Present results and next tests to senior client stakeholders

Sell and Grow the Service

• Pitch the service alongside the President and AP2p'J new business team

• Build the case studies, sales materials and proof points that help us sell it

• Hire, train and mentor CRO specialists as the client list grows

Requirements

What You Will Bring

• 6+ years in CRO, growth or experimentation

• Ran an ongoing A/B testing program for DTC, ecommerce or lead gen brands

• Hands-on with testing tools such as Optimizely or VWO, plus GA4 and heatmap tools

• Strong grasp of test statistics: sample size, significance and why most tests lose

• Can tie a conversion lift to revenue and cost per customer

• Comfortable building with AI tools (for example Claude Code or ChatGPT) to work faster and automate the repeat work

• Clear, plain spoken communicator who can present to CMOs and CFOs and move a decision forward

• Self-starter who likes building something new from scratch in a fast-paced, entrepreneurial environment

Nice to Have

• Agency background

• UX design or front end (HTML, CSS, JavaScript) skills

• Knows paid media and how landing pages affect ad performance

• Has built and launched a product or service before

Benefits

What We Offer:

• Competitive salary with performance-based bonuses

• Health, dental, and vision insurance

• Paid time off and holidays

• Opportunities for professional development and career growth

• A creative and collaborative work environment where your ideas and contributions are valued

• Additional benefits include

• Life and Accident Insurance Plans

• Short and Long Term Disability Plans

• Employee Assistance Programs

• Paid Parental Leave

• Family Forming Plans

• Cigna Secure Travel

• Health Savings Account (HDS)

• Health Care Flexible Spending Account (FSA)

• Limited Purpose FSA

• Dependent Care FSA

• Access to MetLife Legal Plan Services

• 401k Match Plans

• Access to Virtual Health Services

• Remote Working Flexibility

• New MacBook Pros