Remote Copywriter — United States

Digital Marketing Copywriter

Company: Insight Global

Location: Remote

Category: Digital Marketing / Content & Copywriting

Role Overview

Insight Global is seeking an experienced Digital Marketing Copywriter to support the rollout of Data 360 by creating engaging, customer-focused messaging across multiple digital marketing channels.

The role involves translating customer journey maps into compelling copy for email, SMS, websites, and other digital platforms. You will collaborate with marketing teams, designers, and business stakeholders to develop consistent, high-quality messaging that supports customer engagement and campaign performance.

Key Responsibilities

• Develop customer-facing copy for multi-channel digital marketing journeys.

• Translate customer journey maps into clear and engaging messaging.

• Create both brand-focused and performance-driven marketing content.

• Write new content from scratch and edit existing marketing materials.

• Develop copy for email, SMS/text, web, and other digital channels.

• Collaborate with graphic designers to align messaging with creative assets.

• Maintain consistent brand voice, tone, and style across communications.

• Manage multiple content projects while meeting deadlines and quality standards.

• Proofread and quality-check all messaging before publication.

• Incorporate feedback from marketing, creative, legal, compliance, and leadership teams.

• Support the organisation's initial Data 360 use cases ahead of the planned March go-live.

Required Skills & Qualifications

• Strong digital marketing copywriting experience across email, SMS, web, and other digital channels.

• Experience creating both creative/brand copy and performance marketing content.

• Strong understanding of brand voice, tone, and style guidelines.

• Ability to develop original copy for customer journeys and campaigns.

• Excellent editing, proofreading, and quality assurance skills.

• Ability to work in a fast-paced, high-visibility enterprise environment.

• Strong communication and stakeholder collaboration skills.

• Experience supporting digital marketing teams in large organisations.

Preferred Qualifications

• Working knowledge of Figma and Adobe Creative Suite.

• Experience writing disclosures, terms and conditions, or regulated customer communications.

• Background in financial services, banking, or another highly regulated industry.

• Experience with Salesforce Marketing Cloud (SFMC).

Work Details

• Location: Remote – United States

• Work Arrangement: Fully Remote

• Project: Data 360 rollout

• Go-Live Target: March

Equal Opportunity

Insight Global is committed to creating an inclusive workplace where individuals can bring their authentic selves to work. Qualified applicants are considered without regard to legally protected characteristics. Reasonable accommodations are available throughout the recruitment process.