Senior Content Marketing Strategy Manager Retail Media — Wellesley Hills, MA

Required Education

• Bachelor's Degree

Preferred Education

• Bachelor's degree in Business, Marketing, Strategic Communications, or related field

Required Qualifications / Skills / Experience

• 5–7 years of experience in Content Marketing, Brand Marketing, Communications, Editorial Strategy, or related field

• Experience developing and owning content strategy across multiple channels

• Experience managing editorial calendars and content planning processes

• Strong understanding of retail media, commerce media, digital advertising, adtech, media, or related industries

• Exceptional writing, editing, and storytelling skills

• Experience creating thought leadership and industry-focused content

• Ability to translate complex business and technology concepts into compelling content

• Experience collaborating across cross-functional teams

• Strong project management and organizational skills

• Experience establishing KPIs and measuring content performance

• Ability to work in a matrixed organization

• Strong presentation and stakeholder management skills

Preferred Qualifications / Skills / Experience

• 2+ years of experience within Retail Media, Commerce Media, AdTech, Digital Media, Agency, or B2B Marketing environments

• Experience developing thought leadership programs

• Experience supporting earned media initiatives

• Experience partnering with PR and Communications teams

• Experience managing external agencies

• Experience with Product Marketing

• Experience supporting Digital Media platforms

• Experience managing executive social media programs

• Experience supporting executive thought leadership initiatives

• Experience with website redesigns and website content strategy

• Experience using LinkedIn

• Experience using Marketo

• Experience using Adobe Analytics

Senior Content Marketing Strategy Manager – Retail Media Overview

• Lead the content marketing strategy across owned, earned, and paid channels

• Own editorial direction, content pillars, messaging frameworks, and content planning

• Manage content strategy supporting brand awareness, thought leadership, and audience engagement

• Create and manage annual and quarterly editorial calendars

• Translate consumer insights, product innovation, industry trends, and business priorities into compelling content

• Partner with internal stakeholders and external agencies to develop high-impact content programs

• Drive thought leadership initiatives through articles, executive content, newsletters, websites, social media, and earned media opportunities

• Establish content governance processes and publication workflows

• Track content performance, engagement metrics, and KPIs

• Identify opportunities to strengthen market positioning and industry presence

• Support strategic marketing initiatives through storytelling and content development

• Deliver actionable recommendations based on performance data and industry trends

Job Duties

• Develop and execute enterprise content marketing strategy

• Own editorial planning and content governance processes

• Establish content pillars and messaging frameworks

• Build and maintain annual and quarterly content calendars

• Create thought leadership content programs

• Develop content for websites, newsletters, social media, and earned media

• Identify opportunities to leverage insights, data, partnerships, and customer success stories

• Partner with PR and communications teams on media opportunities

• Manage agency relationships and creative partners

• Establish content performance metrics and KPIs

• Analyze engagement and performance trends

• Monitor competitive activity and industry developments

• Develop executive thought leadership content

• Support website content strategy initiatives

• Present recommendations and strategic insights to leadership

• **Only those lawfully authorized to work in the designated country associated with the position will be considered.**

• **Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client’s business needs and requirements.**

About bMjz

• Founded in 1993

• Office Locations Across the U.S.

• 150+ Clients: Corporations and Government Agencies

• Employee Oriented Company

• Challenging Assignments Across the U.S.

• Continuous Professional Development

EMPLOYEE COMMENTS

• We want you to work with us, but don't take our word for it. Take a look at this sampling of employee comments. They speak for themselves.