Marketing & Communications Manager — Houston, TX

The Marketing & Communications Manager is responsible for translating and translating JA USA marketing resources to build a strong storytelling function that helps audiences understand JA’s impact and positions JA as a strategic education partner providing solutions that prepare young people for the future and advance economic mobility.

Essential Functions:

• Establish a Local Marketing Strategy

• Define priority audiences, key messages, and themes for each stakeholder group.

• Establish a consistent organizational voice and approach to content.

• Connect JA USA marketing initiatives to local programs, partnerships, events, and community priorities.

• Develop and manage an annual content calendar aligned with programs, partnerships, campaigns, and key organizational moments.

Strengthen Impact Storytelling & Content:

• Build strong relationships across programs, development, education, leadership, volunteers, corporate partners, and the board to proactively identify local stories, marketing opportunities, and communications needs.

• Develop student, educator, volunteer, partner, and district stories.

• Create engaging written, visual, social, and video content.

• Develop impact stories, case studies, and content that supports district engagement, partnerships, and fundraising.

• Build a reusable library of stories, testimonials, photos, videos, and impact examples.

Expand Reach & Engagement

• Establish a consistent publishing strategy across priority digital channels.

• Grow digital reach, engagement, and audience awareness.

• Develop audience-specific content distribution strategies.

• Build an amplification approach that engages partners, districts, volunteers, and board members in sharing JA content.

• Identify opportunities to expand JA’s visibility through partner networks, media and community channels.

Build a Measurement & Optimization Framework

• Establish baseline marketing and digital performance metrics tied to organizational priorities.

• Track content performance, reach, engagement, audience growth, and website activity.

• Identify the messages, stories, formats, and channels that resonate most with priority audiences.

• Provide regular marketing insights and recommendations.

• Use performance data to refine the content and distribution strategy.

Required Qualifications:

• Strong content strategy, storytelling, writing, and editing skills.

• Ability to identify, develop, and amplify compelling impact stories and testimonials to engage key audiences.

• Experience creating, distributing, and optimizing content across multiple channels, including email, social media, newsletters, websites, impact reports, and marketing materials.

• Experience using AI and emerging marketing technologies to improve efficiency, adapt and develop content, analyze performance, and extend limited marketing resources, while maintaining appropriate human judgment and oversight.

• Proficiency with email marketing, social media management, CMS, analytics, and content creation/design tools.

• Experience using digital analytics and performance metrics to optimize content and increase engagement.

• Strong project management and cross-functional collaboration skills, with the ability to manage multiple priorities and identify content opportunities across the organization.

• A curious, continuous learner who stays current on how marketing, technology, and audience behavior are changing and is eager to experiment with and thoughtfully apply new approaches.

• Willingness to travel locally and nationally as needed.

• Commitment to B2Zme5 qcddKxv9BKJ'j mission and values.