Content Strategist — Irving, TX

Must-Have Technical / Functional Skills

- 5+ years of experience in Content Strategy, UX Content, Content Design, UX Writing, or a related field.

- Strong copywriting, editing, proofreading, and content development skills.

- Experience creating content for websites, digital products, and enterprise platforms.

- Strong understanding of UX principles, customer journeys, and user-centered design.

- Experience partnering with UX Designers, Product Managers, and cross-functional stakeholders.

- Ability to simplify complex business and technical information into user-friendly content.

- Experience developing content strategies, standards, guidelines, and governance frameworks.

- Knowledge of content organization, information architecture, navigation, and labeling.

- Experience leveraging user research, analytics, and customer feedback to optimize content.

- Excellent written and verbal communication, collaboration, and stakeholder management skills.

Roles & Responsibilities

1. Content Strategy & Planning

- Develop, edit, proofread, and optimize digital content in collaboration with UX and Product teams.

- Align content strategies with business objectives and user needs.

- Conduct content audits and identify improvement opportunities.

- Establish and maintain content standards, guidelines, and best practices.

2. UX & Customer Journey Design

- Apply UX writing and content design principles to create intuitive digital experiences.

- Develop clear, concise, and actionable content.

- Improve user journeys through effective messaging and content solutions.

3. Content Organization & Information Architecture

- Structure and organize content to improve usability and discoverability.

- Support navigation, labeling, taxonomy, and content consistency.

- Collaborate with design teams to ensure content is accessible and easy to understand.

4. Content Optimization & Innovation

- Support digital content initiatives and AI-enabled content experiences.

- Ensure content accuracy, consistency, compliance, and brand alignment.

- Identify opportunities to improve content quality and user engagement.

5. Research, Analytics & Optimization

- Leverage user research, analytics, and feedback to guide content decisions.

- Monitor content performance and recommend improvements.

- Continuously optimize content to enhance the overall user experience.

6. Collaboration & Communication

- Partner with Product, UX, Design, Technology, and Business teams.

- Participate in stakeholder discussions, workshops, and content reviews.

- Present content recommendations and ensure alignment with business and user requirements.