1:1 MARKETING & DIRECT RESPONSE MANAGER — Kansas City Metropolitan Area

OVERVIEW

The 1:1 Marketing & Direct Response Manager is responsible for developing and executing

customer contact strategies that drive acquisition, retention, engagement, and frequency.

This role manages integrated direct response programs across direct mail, email, CRM, and

RU37MVU3 dfeJet6 wQKkE4TZ - from audience strategy and campaign planning through

deployment, budget management, measurement, and optimization.

The ideal candidate combines advertising and marketing experience with strong project

management, analytical thinking, and executional discipline. This individual will

collaborate across strategy, creative, media, data, production, and account teams to

deliver coordinated customer communications and measurable business results for our

clients.

RESPONSIBILITIES

• Develop integrated 1:1 contact strategies designed to support customer

acquisition, retention, loyalty, engagement, and frequency goals.

• Plan and manage direct response campaigns across direct mail, email, CRM, and

other addressable customer channels.

• Manage campaigns from strategy through execution, including audience definition,

segmentation, contact cadence, messaging, creative development, production,

deployment, quality assurance, and reporting.

• Build customer contact plans that determine who should be reached, through

which channel, with what message, and at what frequency based on lifecycle stage,

behavior, and business objectives.

• Manage multiple nationwide, regional, and market-specific campaigns

simultaneously while maintaining accuracy, timing, budget, and alignment across

channels.

• Partner with data and analytics teams to support audience selection, list

management, suppression strategies, matchback analysis, campaign

measurement, and performance reporting.

• Monitor campaign performance across key measures such as response,

conversion, cost per acquisition, engagement, retention, frequency, revenue, and

return on investment.

• Translate campaign results into actionable recommendations that improve

audience strategy, messaging, channel selection, contact cadence, and future

performance.

• Develop and maintain campaign budgets, forecasts, production estimates, and

reconciliations. Proactively identify and communicate budget risks or changes.

• Collaborate with creative, strategy, media, production, analytics, account

management, and external partners to ensure programs are strategically aligned

and executed accurately.

• Contribute to regional and market-level marketing eJorts when needed, including

localized acquisition programs, new-market support, and integrated campaign

activation.

• Stay current on direct response, CRM, loyalty, personalization, customer

engagement, measurement, and emerging marketing technologies.

REQUIRED SKILLS

• Strong understanding of direct response and 1:1 marketing principles, including

acquisition, retention, loyalty, lifecycle marketing, and contact frequency.

• Experience developing and executing contact strategies across direct mail, email,

CRM, or customer loyalty channels.

• Strong account and project management skills, with the ability to manage multiple

campaigns, stakeholders, budgets, and deadlines simultaneously.

• Demonstrated attention to detail and accountability across audience files, creative

versions, production specifications, deployment schedules, budgets, and reporting.

• Ability to move effectively between strategic planning and hands-on campaign

execution.

• Strong analytical skills, including the ability to interpret campaign performance and

translate findings into clear, actionable recommendations.

• Experience managing campaign budgets, estimates, forecasts, and reconciliations.

• Strong written and verbal communication skills, with the ability to clearly present

strategies, results, and recommendations to internal teams and clients.

• Collaborative working style and ability to coordinate eJectively across creative,

media, data, production, strategy, and account teams.

• Creative problem-solving skills and a proactive approach to identifying

opportunities, resolving executional challenges, and improving performance.

• Ability to work independently in a fast-paced agency environment while maintaining

a high standard of accuracy and quality.

REQUIRED QUALIFICATIONS

• Bachelor’s degree in marketing, advertising, business administration,

communications, or a related field.

• Minimum of three years of marketing or advertising experience, including direct

experience with direct response, CRM, email, direct mail, loyalty, or lifecycle

marketing programs.

• Demonstrated experience developing customer contact strategies and managing

campaigns from planning through deployment, measurement, and optimization.

• Experience working with audience segmentation, campaign reporting, matchback

analysis, attribution, or marketing performance data.

• Experience managing campaign budgets and coordinating with internal teams,

production partners, or external vendors.

• yqEPfUx6RT2 agency experience is strongly preferred.

• Healthcare, retail, financial services, or other high-volume customer marketing

experience is a plus.

• Experience supporting field marketing, local-market campaigns, or grand openings

is a plus but not required.

• Ability to travel as needed.

ABOUT BR

At c5QBrDYSz-vBag, we believe retail intelligence comes from consumer insights, a true

brand purpose, and more than half a century of unrivaled experience. Our Retailigent®

approach leverages consumer and B2B expertise to uncover insights and craft brand

purposes that transform dreamers into disruptors. BR’s core mission has remained the

same since 1964: to impact the future of retail.

If you’re up for the challenge and want to join a team committed to accelerating our clients’

growth, we encourage you to apply.