Product Marketing Manager — New York, United States — LinkedIn — 4490583793

About ••••••••

•••••••• is phW 4qdNkwuz’F compliance automation platform. It helps startups and growing businesses prepare for SOC 2 Type I and Type II audits by automating evidence collection, mapping controls, and continuously monitoring their cloud environments.

About the role

We’re looking for a Product Marketing Manager to own Socify’s positioning, messaging, and go-to-market strategy across North America. You’ll turn buyer insights into clear messaging, lead product launches, and give Sales the tools to explain how Socify fits a customer’s audit scope, timeline, and budget.

This is a hands-on role. You’ll interview customers, write product and campaign copy, build competitive materials, and work with Product, Sales, Demand Generation, Customer Success, and audit partners to bring new offerings to market.

What you’ll own

• Positioning and messaging. Define who we sell to, what prompts them to buy, and how we communicate Socify’s value to founders, security leaders, and compliance teams.

• Competitive intelligence. Track Vanta, Drata, Secureframe, and other alternatives. Lead win/loss interviews and build practical sales battlecards that compare pricing, audit scope, implementation effort, and ongoing compliance workflows.

• Pricing and packaging. Research willingness to pay, test how buyers respond to different packages, and recommend how we present software, audit support, and attestation services in each offer.

• Product launches. Own launch plans, messaging, and sales readiness for new features, integrations, and offerings. Track adoption and use the findings to improve future launches.

• Sales and partner enablement. Create pitch decks, demo narratives, objection-handling guides, and customer stories. Equip sales and audit partners to explain what Socify automates and what the CPA firm independently attests to.

• Campaigns and conversion. Partner with Demand Generation on landing pages, webinars, and campaigns for buyers preparing for their first SOC 2 audit or evaluating a switch. Use conversion data and sales feedback to improve the message.

What you’ll bring

• 5+ years in B2B SaaS marketing, including 3+ years in product marketing.

• Experience owning product positioning, launching products or features, and building materials that sales teams use in customer conversations.

• Strong writing skills and the ability to explain technical products clearly to both business and technical buyers.

• Experience conducting customer interviews and using competitive and funnel data to make decisions.

• Experience marketing to North American buyers and working with teams across time zones.

• Cybersecurity, compliance automation, GRC, or audit technology experience is preferred. Familiarity with SOC 2 and CPA-led audits is an asset.

What success looks like in the first six months

• Establish a clear positioning and messaging framework for Socify’s priority buyer segments.

• Build a competitive sales toolkit and use win/loss findings to recommend improvements to messaging, pricing, or packaging.

• Lead at least one product or offering launch and establish a baseline for measuring adoption, demo-to-opportunity conversion, and competitive win rates.