Social Media Manager — Greater Philadelphia

zxHVrMrbek, on behalf of a client, is seeking a Social Media Manager in the Greater Philadelphia area.

The Social Media Manager leads and owns the social media and video content strategy with a focus on reaching professionals, as well as the employers who develop them, on relevant social channels. This hands-on role acts as an in-house consultant to brands across the enterprise.

Essential Responsibilities

• Set platform-specific social content strategy tied to business goals and focused on outcomes.

• Lead video strategy for social media.

• Develop, implement, maintain influencer and referral programs.

• Develop, implement, and maintain employee activation social program.

• Coordinate with the PR and Communications Manager, who supports social media for the Senior Management Team and senior business unit leaders.

• Monitor social listening, brand sentiment and platform analytics, and adjust content based on results. Elevate appropriate insights to the business.

• Acts as technology expert for all social media platforms; manages social media aggregation tool and is responsible for applying best practices to workflows and managing contract.

• Analyze social media performance, apply learnings to adjust campaigns, and connect initiatives to business outcomes.

• Interpret data to adjust strategy and share insights with the business to inform decision making.

• Stay ahead of trends in marketing and ways to leverage technology to constantly improve efficiency and speed to market.

• Apply approved AI and automation tools to improve the quality, speed, and consistency of work, and share effective practices with colleagues.

• Other duties as assigned.

Required Competencies

• Social media management and analytics tools; social listening tools

• Working proficiency with approved AI tools and automation relevant to the role

• Social media strategy; video content strategy; audience development for professionals at all career stages

• Creator and influencer relationship management

• AI literacy; critical thinking and sound judgement when evaluating AI-generated output

• Defining and tracking outcome-based performance metrics

Education and Experience

• Bachelor's degree in marketing, communications, media or related field, or equivalent experience

• Minimum 5 years in social media marketing