Subscription Growth & Retention Specialist — Orem, UT

Department: Marketing

Location: Orem, UT

On-Site: Hybrid

Salary: $60,000 – $75,000 (Based on experience)

Who We Are

fk 5CM6 ZVMZeeCN8n4 – a health and wellness e-commerce company – we believe that nourishing your body with real ingredients is essential for living a healthy and fulfilling life. That’s why our products are made using carefully selected, whole-food ingredients. And our people are just as real as our ingredients – authentic, collaborative, and dedicated to fostering a workplace that inspires individuals and teams to reach their full potential.

What We Are Looking For

We’re looking for a hands-on Subscription Growth & Retention Specialist who loves numbers and customers equally. You’ll work across the full subscription lifecycle: what gets customers to subscribe, what keeps them subscribed, and what brings them back. You’ll turn data into tests, recommendations, and results. This role is a great fit for someone who thinks like a growth marketer and wants to build real expertise in both subscriber acquisition and retention.

What You’ll Do

Subscription Growth

• Drive subscription growth by finding and acting on opportunities to increase subscription adoption, conversion, and new subscriber acquisition across the customer journey.

• Shape subscription offers and merchandising, including pricing, incentives, product assortment, bundles, cadence options, and how subscriptions are presented throughout the shopping experience.

• Work with web and e-commerce teams to make subscriptions more compelling, easier to understand, and easier to manage.

Analytics & Testing

• Own subscription health reporting, tracking new subscribers, subscription conversion rate, churn, cohort retention, average subscription length, skip and pause rates, and subscriber lifetime value, with clear weekly reporting and takeaways.

• Map the subscriber journey to understand what gets customers to subscribe, what holds them back, and where they drop off, and turn those insights into prioritized recommendations.

• Plan, run, and report on A/B tests across save offers, cancellation flows, subscription incentives, bundles, and cadence options.

Retention & Churn

• Uncover why subscribers cancel using cancellation flow data, surveys, and customer feedback, and build plans to address the top drivers.

• Partner with the lifecycle and CRM team on email and SMS journeys for onboarding, upcoming-order reminders, win-back, and reactivation.

• Partner with customer experience to improve the tools, scripts, and save offers used in retention conversations.

Market Insight & Compliance

• Track competitor subscription programs and industry trends, and bring fresh ideas for acquisition and retention to the team.

• Keep subscription messaging accurate and compliant with our marketing and regulatory guidelines.

Qualifications

What You’ll Bring

Experience

• 3-5+ years of experience in subscription, retention, lifecycle or CRM marketing, e-commerce, or a related analytical role

• Experience with, or eagerness to learn, subscription and e-commerce platforms (e.g., Shopify, Recharge, Skio) and email/SMS tools (e.g., Klaviyo)

• Bonus: DTC, CPG, or health and wellness experience

Skills

• Strong spreadsheet skills (Excel or Google Sheets) and comfort finding trends, opportunities, and problems in data

• A test-and-learn mindset: form a hypothesis, run the test, read the results honestly, and use what you learn to shape the next test

• Clear communication skills and the ability to explain findings and recommendations to non-analysts

• Genuine curiosity about what drives customers to buy, subscribe, stay, and spend more

• Comfort working cross-functionally with marketing, creative, web, customer experience, and analytics to get ideas executed

• A self-directed, resourceful approach: you spot opportunities, dig into problems, and figure out next steps without being handed every one

What We Offer

• Competitive salary based on experience

• Medical, Dental, Life Insurance

• 401K with company matching

• 4 weeks accrued PTO

• Employee discounts

• Fast-paced environment

• Purposeful mission for health and wellness