Senior SEO & GEO Lead — United States

Company: EX 82Vvqr5H ZpPdd

Department: Marketing

Reports to: Director of Marketing

Competitive base salary ($105k-130k) plus performance-based bonus (targeted at 20% of base salary, paid quarterly. On-target earnings $126,000–$156,000)

About EX 82Vvqr5H ZpPdd

EX 82Vvqr5H ZpPdd connects medical practices and healthcare organizations with highly qualified Filipino virtual assistants. We help healthcare teams reduce administrative workloads, improve operational efficiency, and create more time for patient care.

Position Overview

We are looking for a hands-on SEO leader with strong AI-search expertise and a proven record of generating qualified leads for competitive B2B service businesses to help make EX 82Vvqr5H ZpPdd the most visible and recommended healthcare virtual staffing provider across traditional search and AI-powered discovery.

This person needs to live and breathe AI: constantly exploring new tools, studying changes in search behavior, testing emerging opportunities, and turning what they learn into action. They must learn quickly, challenge existing approaches, and adjust priorities weekly based on evidence.

The specialist will work closely with the Director of Marketing and CEO on strategy, then coordinate implementation with the Marketing Manager, SEO consultant, agency, and website development team.

Our ambition is to be #1 in our industry for the keywords, topics, and AI prompts that matter most to our ideal clients. This role requires someone who takes ownership of that ambition and relentlessly pursues measurable progress in visibility, qualified leads, and client acquisition.

Key Responsibilities

Develop Strategy with Leadership

• Partner with the Director of Marketing and CEO to develop and continually refine MMM’s SEO/GEO strategy.

• Identify the keywords, topics, and AI prompts that influence healthcare buyers’ decisions.

• Build a prioritized roadmap with clear owners, deadlines, and performance targets.

• Bring leadership proactive recommendations supported by research, competitive intelligence, and results.

Stay Ahead of AI and Search Changes

• Continuously explore developments in AI search, generative engines, search algorithms, and buyer behavior.

• Actively use and evaluate AI tools, studying how they discover, describe, cite, and recommend providers.

• Identify emerging opportunities early and determine which deserve testing.

• Translate new learning into practical changes each week.

• Validate new tactics through credible evidence and testing before expanding their use.

Run a Weekly Improvement Cycle

• Review priority rankings, AI visibility, competitor activity, and implementation progress weekly.

• Maintain a testing backlog with clear hypotheses, success measures, and next steps.

• Launch focused experiments, document findings, and expand approaches that demonstrate results.

• Adjust weekly priorities while allowing longer-term initiatives appropriate time to produce meaningful evidence.

• Share a concise weekly update covering what changed, what we learned, and what happens next.

Coordinate Implementation and Accountability

• Own the SEO/GEO roadmap and personally implement content and on-page improvements. Direct agency and developer work, verify quality, and remain accountable for delivery.

• Coordinate deadlines, resolve dependencies, and escalate blockers.

• Challenge outdated recommendations and push contributors to adapt as search evolves.

• Review deliverables and verify that completed work meets quality standards and strategic goals.

• Keep the shared roadmap current and ensure initiatives move from recommendation to execution.

Improve Website, Content, and Authority

• Conduct keyword research, competitor analysis, content gap assessments, and technical SEO reviews.

• Coordinate improvements to service pages, landing pages, articles, internal linking, and conversion paths.

• Partner with developers on crawlability, indexation, site performance, structured data, and technical priorities.

• Strengthen the accuracy, credibility, and usefulness of MMM’s content for healthcare decision-makers.

• Develop and execute an authority-building plan that earns relevant healthcare industry coverage, partner mentions, and quality backlinks.

Measure Search and AI Visibility

• Maintain a consistent set of priority AI prompts covering service discovery, provider comparisons, and hiring decisions.

• Track MMM’s mentions, citations, and recommendations alongside competitor visibility.

• Document testing conditions and distinguish repeatable trends from individual AI responses.

• Maintain reporting on search rankings, AI visibility, organic traffic, qualified leads, and conversions.

• Partner with Marketing and Sales to connect visibility improvements to lead quality and client acquisition.

Qualifications

• 3+ years of hands-on SEO experience with demonstrated improvements in competitive rankings and qualified organic leads.

• Demonstrated enthusiasm for AI through active experimentation, independent projects, ongoing learning, or measurable business applications.

• Practical experience with GEO, AI search visibility, and structured testing.

• Strong understanding of technical SEO, content strategy, on-page optimization, and authority building.

• Proficiency with Google Analytics, Google Search Console, and SEO research and reporting tools.

• Experience coordinating agencies, consultants, and website developers.

• Strong analytical, communication, project management, and follow-through skills.

• Healthcare, B2B services, or staffing experience preferred.

The Mindset We Need

• Obsessed with AI: You explore new developments because you want to understand what is possible, without waiting for an assignment.

• Fast learner: You quickly turn unfamiliar concepts into useful experiments and recommendations.

• Competitive: You study who is winning, understand why, and pursue opportunities to outperform them.

• Adaptable: You change direction when evidence supports it and continuously improve your approach.

• Accountable: You take ownership of execution and outcomes, following through across teams.

• Evidence-driven: You can distinguish an exciting idea from a tactic that delivers business value.

What Success Looks Like

• Growth in qualified organic leads and clients, supported by sustained progress toward top-three and #1 rankings for priority buyer keywords and stronger AI visibility.

• Leading visibility across the AI prompts most relevant to our buyers.

• Weekly learning, testing, and improvements that keep MMM ahead of competitors.

• Timely implementation across internal teams and external partners.

• Growth in qualified organic leads and organic-sourced clients.

• Clear reporting that connects activities to business outcomes.

Application Requirements

Please submit the following:

• Your resume

• Two examples of SEO or GEO work, including your role, starting baseline, actions taken, timeframe, and measurable results.

• a 1-minute introduction video to ••••••••

• Also share one recent AI or search development you independently explored, what you tested, what you learned, and how it changed your approach.

Compensation and incentives

• Base salary: $105,000–$130,000 per year, depending on experience and proven lead-gen results.

• Performance bonus: targeted at 20% of base salary, paid quarterly. On-target earnings $126,000–$156,000.

Pay: $105,000.00 - $130,000.00 per year

Benefits:

• 401(k)

• Paid time off

• Parental leave

• Referral program

Work Location: Remote