cXyjUW y4w5r XAeTGsK - 100% Remote — United States

About the Company

Rasa Floors & Carpet Cleaning is a construction-focused company headquartered in Austin, Texas, specializing in flooring and carpet cleaning services for residential and commercial projects. The company focuses on delivering quality workmanship and reliable service while building strong customer relationships. Its team supports a growing business in the construction and property maintenance industry through professional service and effective communication.

About the Role

Rasa Floors & Carpet Cleaning is seeking a Social Media Manager for a full-time, remote position. The role involves managing and growing the company's online presence across major social media platforms. You will plan campaigns, develop content calendars, create engaging posts, monitor audience interactions, and analyze performance metrics to improve social media strategy. You will also collaborate with internal teams to ensure content accurately represents the company's services, projects, and brand standards.

Key Responsibilities

• Plan and execute social media campaigns across key platforms.

• Develop content calendars aligned with marketing goals and business objectives.

• Create engaging social media posts highlighting the company's services, projects, and work.

• Optimize content to improve audience engagement, visibility, and reach.

• Monitor social media channels and respond to comments and messages promptly and professionally.

• Track and analyze social media performance metrics and use insights to improve content and campaign strategies.

• Coordinate with internal teams to gather project updates, information, and photos for social media content.

• Ensure all published content reflects the company's brand standards and messaging.

• Provide regular updates and reports on campaign performance.

• Stay informed about social media platform developments, industry trends, and marketing practices.

Required Qualifications

• Skills in social media marketing and social media optimization (SMO), including campaign planning, audience engagement, and improving platform visibility.

• Strong communication and writing skills for creating clear, compelling content and interacting with online audiences and internal stakeholders.

• Experience in content strategy, including developing content calendars, aligning messaging with business objectives, and maintaining a consistent brand voice.

• Familiarity with major social media platforms, including Facebook, Instagram, LinkedIn, and TikTok.

• Familiarity with basic analytics tools for tracking performance and adjusting social media strategies.

• Strong organizational and time management skills to manage multiple campaigns, deadlines, and daily monitoring in a remote work environment.

Preferred Qualifications

• Relevant experience in construction, home services, or related industries.

• General understanding of marketing principles and brand management.

• Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

Work Arrangement

• Full-time, remote position.