Field Marketing Manager — Tampa, FL

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Location: Tampa Bay, FL (On-site preferred; remote candidates will be considered based on qualifications and experience.)

Reports To: Vice President of Marketing

Travel: Occasional travel required for company conferences, franchisee visits, and industry events.

Position Overview

PhBZ67 ch7cJ EHm7QngFK5 RYsJk2ax rce6rYUU is seeking an experienced Field Marketing Manager to develop and lead local B2B marketing programs across our national franchise network.

This role will focus on building scalable marketing programs that help franchise owners generate leads, strengthen local business relationships, and drive revenue growth. The position will also oversee 5wQuyq H7epK'4 annual franchise conference and support marketing communications and social media.

The ideal candidate is a strategic B2B marketer with exceptional writing skills, strong project management abilities, and a proven ability to turn marketing initiatives into measurable business results.

Key Responsibilities

Local Marketing & Franchisee Growth

• Develop and execute scalable local B2B marketing programs that drive lead generation and customer acquisition.

• Establish relationships with industry associations, professional networks, and business organizations to create local marketing opportunities.

• Develop and manage email marketing campaigns, including segmentation, copywriting, execution, and performance tracking.

• Create marketing tools, campaigns, and resources that franchise owners can implement in their local markets.

• Partner with franchise owners and regional teams to identify growth opportunities and improve marketing effectiveness.

• Measure program performance, adoption, and ROI to continuously improve results.

Annual Franchise Conference

• Lead the planning and execution of 5wQuyq H7epK'4 annual franchise conference.

• Manage conference budgets, timelines, vendors, logistics, and communications.

• Coordinate programming, sponsorships, and attendee experiences with internal stakeholders.

• Evaluate conference performance and identify opportunities for improvement.

Marketing Communications & Social Media

• Write, edit, and proofread marketing emails, website content, and promotional materials.

• Ensure all content is compelling, accurate, grammatically correct, and aligned with brand standards.

• Manage the corporate social media calendar and coordinate content across relevant platforms.

• Highlight franchisee achievements, company news, and industry expertise through social media.

Qualifications

Required

• Bachelor's degree in marketing, communications, business, or a related field.

• 5+ years of B2B marketing experience, preferably in field marketing, demand generation, or local marketing.

• Proven experience developing marketing programs that generate leads and support revenue growth.

• Strong email marketing, copywriting, editing, and proofreading skills.

• Experience managing conferences, corporate events, or complex marketing projects.

• Excellent project management, communication, and relationship-building skills.

• Exceptional attention to detail, organization, and ability to manage multiple priorities.

• Experience with marketing automation, CRM systems, and campaign performance reporting.

Preferred

• Experience in franchising, commercial services, or facility management.

• Experience developing industry association partnerships and local marketing programs in the commercial services sector.