Demand Generation Specialist — Brentwood, TN

POSITION SUMMARY

The Demand Generation Specialist works directly with the Director of Marketing Strategy & Operations to execute B2B and B2C marketing campaigns, account-based advertising, and events. This hands-on role is well suited to someone with a strong interest in marketing, a desire to learn, and enthusiasm for putting new skills into practice.

Through practical campaign experience and guidance from marketing leadership, the Demand Generation Specialist builds proficiency in marketing automation, account-based marketing (ABM), paid media, and campaign operations. The position offers opportunities to take on increasing responsibility and a clear path for advancement as skills and responsibilities grow.

ESSENTIAL JOB DUTIES

Campaign execution

• Build, QA, and launch B2B and B2C email campaigns and journeys in Salesforce Marketing Cloud and Pardot.

• Run B2C campaigns as projects come up within product and technology sprints.

• Set up new client configurations in Marketing Cloud, including data extensions, journeys, and content uploads.

Account-based marketing and paid media

• Build and maintain target account audiences in 6sense based on our ideal customer profile (ICP) and intent data.

• Run account-based advertising across display, paid search, paid social, CTV, and LinkedIn.

• Work with the content team to build targeting and content strategy for content syndication campaigns.

• Compare paid media budgets to actual spend, and help decide how spend is split across campaigns and channels.

Project management and events

• Manage demand generation projects and timelines in our project management tool.

• Support trade shows and events. You'll start with smaller shows and grow into supporting our largest annual conference.

Research and continuous improvement

• Research ABM, demand generation, and marketing best practices, and bring new ideas to the team.

• Contribute to ABM strategy, annual planning, and campaign performance reporting.

QUALIFICATIONS

• Bachelor's degree in marketing, business, communications, or a related field, or equivalent experience.

• 1–3 years of experience in marketing, marketing operations, sales operations, sales development, or at an agency. Relevant internships count.

• A real passion for marketing operations, strategy, and marketing technology: how campaigns, data, and systems work together to drive results. You're drawn more to the operational and analytical side of marketing than to design or creative work, and you love researching and bringing back new ideas.

• Process-driven and detail-oriented. You like building things the right way and checking your work.

• Comfortable with shifting priorities. You spot gaps and take the initiative to fill them, whether it's something you already know or something you're ready to learn.

• Coachable. You take direction well, ask good questions, and follow through.

• Strong written communication and organization skills.

Preferred qualifications

• Hands-on experience with 6sense or another ABM platform.

• Experience running account-based or programmatic ads (LinkedIn Ads, display, CTV, paid search, paid social).

• Ad agency or media buying experience.

• Experience with Salesforce Marketing Cloud, Pardot, or another marketing automation platform.

• Familiarity with Salesforce CRM, project management tools, or content syndication.

• Experience in B2B, healthcare, or fintech marketing.

WHAT DO I NEED TO BE SUCCESSFUL?

Experience/skills in:

• Ability to learn and use marketing automation and CRM tools to build, check, and launch B2B and B2C email campaigns, configure client journeys, and maintain accurate campaign data.

• Ability to develop skills in account-based marketing and paid media, including building target audiences, supporting advertising across channels, and comparing campaign spending with budgets.

• Comfort working with campaign data to support performance reporting, recognize trends, ask useful questions, and contribute ideas for improvement.

• Clear written communication skills to coordinate campaign requirements, share progress, document questions, and work with the content team on audience targeting and content syndication.

• Strong organizational skills to track project tasks, deadlines, and dependencies in project management tools and coordinate details for trade shows and events.

Personal skills and abilities:

• A process-driven approach and attention to detail, with a habit of checking audience selections, campaign setup, content, and links before launch.

• An audience-focused mindset and willingness to learn how campaign targeting and execution differ for healthcare providers and patients.

• Coachability, including listening carefully, asking clarifying questions, applying feedback, and following through on direction from marketing leadership.

• Curiosity about marketing operations, strategy, and technology, with enthusiasm for researching best practices and bringing practical new ideas to the team.

• Practical problem-solving skills to spot gaps or campaign setup issues, investigate possible causes, and seek guidance when needed.

• Interest in how campaigns, data, and systems work together, with a preference for hands-on operational and analytical work.

• Sound judgment in following approved review processes, protecting confidential patient, client, and business information, and raising content or data concerns promptly.

• Adaptability when priorities shift, including adjusting campaign and event tasks, confirming priorities, and communicating timeline changes or obstacles early.

• Ability to contribute to ABM strategy and annual planning by preparing information, sharing research, and incorporating team input under the director's guidance.

• A collaborative approach to working with Marketing, Content, Product, Technology, and external partners to keep campaigns and events coordinated.

• Initiative and accountability for assigned work, including taking ownership of tasks, keeping commitments, and recognizing when to ask for help.

• Commitment to building proficiency in marketing automation, ABM, paid media, and campaign operations, and taking on additional responsibility as skills develop.

WHAT IS THE WORK ENVIRONMENT LIKE?

• This position is performed primarily in an office or approved remote workspace and involves frequent use of marketing automation platforms, CRM systems, digital advertising tools, project management applications, and virtual communication systems. Working directly with the Director of Marketing Strategy & Operations, the Demand Generation Specialist builds and launches B2B and B2C campaigns, supports account-based advertising, tracks campaign spending and performance, and coordinates project timelines and event details. The role involves collaboration with internal teams and external partners, attention to campaign accuracy and deadlines, and ongoing learning as skills and responsibilities grow.

• Normal office working conditions. Work requires constant sitting/standing at a desk, working with a computer. This position requires standing, walking, sitting, using hands, seeing, reaching, talking, writing, and hearing; it may require occasionally carrying or lifting equipment (up to 15 pounds).

• This position may be performed remotely with occasional visits to the Nashville office or other company office locations as required. The remote workspace must be private and secure, with reliable internet connectivity that meets company security and performance requirements. The position requires up to 25% travel for conferences and other marketing opportunities.

• This is a full-time, exempt position. Additional hours may be required during peak periods, subject to applicable law and reasonable accommodation obligations.

• This position involves regular communication with internal teams and external partners through meetings, video calls, phone, email, and collaboration tools. Interactions focus on coordinating campaigns and events, clarifying requirements, reviewing campaign data, resolving execution issues, and sharing project updates. The role also involves receiving guidance and feedback from marketing leadership.

WHY SHOULD YOU WORK HERE?

• Group benefits plans, including medical, dental, vision, FSA/HSA, and retirement plans (401k). Company-paid short-term and long-term disability plans and life insurance. Company benefits begin on the first of the month following the hire date.

• Flexible vacation and nine holidays to start.

• The range for the position is $60–85K, with the hiring range in the lower half of the range, leaving room for growth. This position qualifies for an annual bonus based on company performance and personal goal achievement.

• We believe feedback makes us better. You can expect regular meetings with your manager and quarterly conversations about your performance and growth.

Pay: $60,000.00 – $80,000.00 per year

Benefits:

• 401(k)

• 401(k) matching

• Dental insurance

• Employee assistance program

• Flexible schedule

• Flexible spending account

• Health insurance

• Health savings account

• Life insurance

• Paid time off

• Vision insurance

Experience:

• B2B marketing: 1 year (Required)

• ABM platform: 1 year (Required)

• Marketing campaign: 1 year (Required)

• Salesforce Marketing Cloud: 1 year (Preferred)

Work Location: Remote