Marketing & Digital Strategy Manager — Atlanta Metropolitan Area

Overview

The Marketing & Digital Strategy Manager is responsible for driving brand awareness, digital marketing, lead generation, content strategy, marketing technology, and event marketing initiatives. This role partners with recruiting, business development, compliance, and leadership teams to support growth and market visibility within a regulated environment.

Responsibilities

• Develop and execute marketing strategies that support business growth and brand awareness.

• Manage brand messaging, marketing collateral, presentations, and communications.

• Oversee website performance, SEO, social media, email marketing, and digital campaigns.

• Manage CRM and marketing automation platforms, including campaign execution, workflows, lead tracking, and reporting.

• Create content for websites, email campaigns, newsletters, social media, and thought leadership initiatives.

• Support lead generation, recruiting, and business development initiatives through targeted campaigns.

• Plan and execute conferences, webinars, recruiting events, sponsorships, and other marketing programs.

• Coordinate marketing compliance, approvals, and regulatory requirements.

• Track campaign performance and provide actionable insights to leadership.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field preferred.

• 3+ years of marketing experience, preferably within financial services or another regulated industry.

• Strong experience with digital marketing, SEO, website management, social media, email marketing, and lead generation.

• Experience with CRM and marketing automation platforms such as HubSpot or similar tools.

• Excellent communication, project management, and organizational skills.

• Strong analytical mindset with the ability to measure and improve marketing performance.

• Ability to manage multiple priorities and collaborate across departments.