Google Ads Specialist — United States

We are seeking a results-driven Google Ads Specialist to develop, manage, and optimize paid search campaigns focused on generating high-quality B2B leads.

The ideal candidate has proven experience managing Google Ads campaigns for professional services or B2B businesses, with a strong understanding of lead generation, conversion tracking, and campaign optimization.

Our priority is not simply generating clicks or traffic. We want to attract qualified business owners who are actively searching for accounting and financial services.

Key Responsibilities• Develop and execute Google Ads strategies focused on qualified lead generation.

• Build, manage, and optimize Google Search campaigns.

• Conduct keyword research, competitor analysis, and search intent evaluation.

• Manage bidding strategies, budgets, ad copy, and negative keywords.

• Optimize landing pages in collaboration with the marketing team.

• Implement and troubleshoot conversion tracking using Google Analytics 4 (GA4) and Google Tag Manager (GTM).

• Track form submissions, consultation bookings, and other meaningful conversion actions.

• Monitor campaign performance, including cost per lead (CPL), cost per qualified lead, conversion rate, and customer acquisition cost (CAC).

• Analyze lead quality and recommend improvements based on campaign and CRM data.

• Provide clear performance reports with actionable recommendations.

• Identify opportunities for remarketing and campaign expansion as performance improves.

Qualifications• Proven experience managing Google Ads campaigns, preferably for B2B or professional services.

• Strong expertise in Google Search campaigns and lead generation.

• Hands-on experience with Google Analytics 4, Google Tag Manager, and conversion tracking.

• Experience with landing page optimization and A/B testing.

• Understanding of lead qualification, CRM tracking, and conversion attribution.

• Ability to manage advertising budgets efficiently and make data-driven decisions.

• Strong analytical, communication, and reporting skills.

• Google Ads certification is a plus.

• Experience marketing accounting, bookkeeping, financial, or other professional services is an advantage.

What Success Looks Like• Consistent growth in qualified consultation requests.

• Improved conversion rates and cost efficiency.

• Accurate tracking from ad clicks to qualified leads and client acquisition.

• Clear reporting on campaign performance and opportunities for improvement.

• A scalable, measurable Google Ads strategy that supports CTJ'2 business growth objectives.

How to ApplyInterested candidates are encouraged to apply with their resume and a brief summary of their Google Ads experience.

• Please include examples of B2B lead generation campaigns you've managed, advertising budgets handled, and measurable results achieved.