Marketing XpMf3AS – B2B Commercial & Industrial Lighting — Chicago, IL

Marketing Manager

esDmzGgWydC | Bedford Park, Illinois

About esDmzGgWydC

esDmzGgWydC is a leading provider of innovative commercial and industrial LED lighting solutions. With more than 50 years of experience, we develop differentiated products that help customers improve energy efficiency, reduce operating costs, and simplify installation and maintenance. Our products serve manufacturing, warehousing, distribution, retail, healthcare, institutional, and outdoor markets throughout North America.

Position Overview

esDmzGgWydC is seeking a commercially focused, results-driven Marketing Manager to lead our marketing strategy and accelerate profitable business growth. This individual will build and execute a modern B2B marketing function focused on generating qualified sales opportunities, expanding market presence, supporting customer acquisition, and maximizing the commercial success of our products.

The ideal candidate combines strategic leadership with hands-on execution and has demonstrated success using digital marketing, demand generation, marketing automation, and data analytics to deliver measurable business results.

Key Responsibilities

1. Marketing Strategy & Business Growth

• Develop and execute an integrated marketing strategy aligned with company revenue and growth objectives.

• Identify market opportunities, target customer segments, and competitive advantages through market research and industry analysis.

• Establish marketing priorities, budgets, and performance metrics while communicating results and recommendations to executive leadership.

2. Demand Generation & Digital Marketing

• Develop targeted B2B marketing campaigns that generate qualified leads, develop customer relationships, and create measurable sales opportunities.

• Lead digital marketing initiatives, including website optimization, SEO, paid search, email marketing, social media, and content development.

• Leverage HubSpot, or CRM marketing automation, and AI technologies to improve customer targeting, lead nurturing, conversion, and marketing productivity.

• Measure campaign effectiveness, website performance, customer acquisition costs, and marketing ROI.

3. Product Marketing & Commercialization

• Lead go-to-market strategies for new product introductions, including product positioning, competitive differentiation, launch campaigns, and market adoption.

• Translate technical product features into compelling customer value propositions and measurable economic benefits.

• Collaborate with product management, engineering, and sales to identify market needs, develop product strategies, and support commercial success.

4. Channel Marketing & Sales Enablement

• Develop marketing programs that strengthen engagement and business development among independent representatives, distributors, ESCOs, contractors, and strategic customers.

• Create sales resources, including product presentations, application guides, ROI calculators, competitive comparisons, and training materials.

• Partner with sales leadership to develop targeted customer and channel campaigns, expand market opportunities, and improve sales effectiveness.

• Strengthen brand positioning through content, case studies, videos, technical communications, public relations, and industry events.

5. Marketing Operations & Leadership

• Manage marketing budgets, personnel, agencies, and vendors to maximize effectiveness and return on investment.

• Establish performance reporting, processes, and accountability while improving CRM utilization, customer data quality, and marketing automation.

• Lead and develop marketing resources, balancing strategic direction with hands-on execution in a lean organization.

Qualifications & Experience

• Bachelor's degree in marketing, business, or related field.

• 7+ years of progressive B2B marketing experience, preferably in manufacturing, industrial products, electrical distribution, or commercial building products.

• Proven success generating qualified sales leads, developing marketing strategies, and contributing to measurable revenue growth.

• Strong knowledge of digital marketing, SEO, paid advertising, email marketing, content development, and website optimization.

• Experience with CRM and marketing automation platforms, preferably HubSpot.

• Experience with product marketing, product launches, and technical or engineered products.

• Understanding of channel-based sales involving independent representatives, distributors, contractors, or other intermediaries.

• Strong analytical, communication, project management, and cross-functional leadership skills.

• Experience leveraging AI and emerging technologies to improve marketing effectiveness and productivity.

Leadership Expectations

• Commercially focused with a strong orientation toward measurable business results.

• Strategic thinker who can personally execute and deliver results in a lean organization.

• Proactive, accountable, analytical, and comfortable in a dynamic, entrepreneurial environment.

• Collaborative leader who builds strong relationships across the organization and challenges traditional approaches to accelerate growth.

Why Join esDmzGgWydC?

• Opportunity to shape and lead the marketing function of an established, growing manufacturer.

• Work with differentiated products and innovative technologies.

• Direct influence on company growth strategy and commercial success.

• Collaborative environment with access to executive leadership.