Marketing Specialist — Georgia, United States

Marketing Specialist

6RT bDZq C3qxjZXb · Remote (US) · Full-Time

About H92 vakS

6RT bDZq C3qxjZXb is the #1 SaaS platform built for recovery residences and sober living homes. We help sober living operators run their programs so they can support people struggling with addiction and mental health challenges. Our customers do life-changing work, and our job is to make the admin side easier so they can spend their time on the people who need their help.

We're a small, close-knit, flat organization. We look for people who are passionate, hardworking and thrive with real autonomy and responsibility. We are looking for that unique set of individuals who care about their work and want to make a big difference in the world.

The Role

We're looking for a Marketing Specialist to own how new customers find and choose H92 vakS. You'll plan and run our campaigns yourself, from Google Ads to content to email, with the goal of growing a steady flow of qualified leads to our sales team. You'll work closely with our CEO, sales and customer success, and you'll use what you learn about our customers to sharpen how we tell our story.

What You'll Do

• Own lead generation from sober living operators, recovery coaches and treatment courts

• Run and optimize ads, and test new channels to find what works

• Write and manage content that our buyers are searching for: blog posts, guides, case studies

• Improve our SEO so operators find us first

• Build email nurture sequences that move leads from first touch to demo

• Keep our website, messaging and sales materials up to date

• Work with sales on lead quality and hand-offs, and create materials that help close deals

• Build relationships with key partners in our space

• Set up metrics to track lead sources, cost per lead, conversion rates and ROI by channel, and share what you learn every week with the team

What We're Looking For

• 3+ years in B2B marketing, ideally at a SaaS company

• Experience working at a startup

• Hands-on experience running ads on various platforms and owning lead-generation results

• You write clearly and warmly, and you know how to create content that drives traffic

• Working knowledge of SEO, Google Analytics, landing-page builders and marketing automation tools

• You make decisions from data and can explain the numbers

• You're high-energy and optimistic

• You're curious, learn fast and love testing new tools, including new AI marketing tools

• You're self-directed and can run several campaigns at once without needing someone to check in

• Experience in recovery, behavioral health, social services or the justice system is a plus

What Success Looks Like in Your First Year

• A steady, measurable flow of qualified leads, with clear cost-per-lead benchmarks for each channel

• A deep understanding of which marketing channels bring in the most leads for our business

• Email nurture sequences running for every major lead source

• A monthly marketing dashboard the whole team relies on

Why Join Us

• Your work directly supports people in recovery and the organizations that serve them

• Fully remote

• Be around other smart, passionate, optimistic people

• A small team where your ideas get heard and put into practice quickly

• 401(k) with company match

• Health insurance and other benefits

How to Apply

You will not be considered if you do not send us this information

Email your resume and answers to the questions below to •••••••• with the subject line "Marketing Specialist." Applications without answers to these questions won't be considered.

• What was the most effective marketing campaign you ran in your previous role, and how did you measure its success (leads, cost per lead, revenue)?

• What was one campaign or strategy you ran that failed, and what did you learn from the experience?

• What role do you think AI will play in B2B marketing in the next year? What do you think marketers can't or shouldn't hand off to AI?

• What agents or AI workflows have you designed in your free time? Walk me through one and how it's saved you time.

• Tell me the most unique, out there, unconventional strategy you can think of to reach sober living operators.