Lifecycle Marketing Specialist — Irvine, CA

Company: GRDjBbsMvD 9kP82G

Department: Marketing

Reports To: Director of Marketing & Growth

Employment Type: Full-Time

Location: Santa Ana, California

About mpH6JqxGVf jxKK3dHHTPSegQUR Relief is a growing tax resolution company dedicated to helping individuals navigate and resolve their tax debt challenges. We are looking for a motivated, organized, and results-driven Lifecycle Marketing Specialist to join our marketing department and help strengthen our customer engagement, lead nurturing, and client acquisition efforts.

Position OverviewThe Lifecycle Marketing Specialist will be responsible for developing, executing, and optimizing marketing campaigns designed to engage prospective clients throughout their customer journey.

This position focuses on SMS marketing, email marketing, direct mail campaigns, CRM automation, lead segmentation, and database reactivation. The ideal candidate understands how to turn existing leads into meaningful sales opportunities through strategic communication, timely follow-ups, and data-driven marketing initiatives.

We are looking for someone who is proactive, detail-oriented, creative, and comfortable managing multiple campaigns while measuring their performance and contribution to company revenue.

Key Responsibilities1. SMS Marketing• Develop and execute SMS marketing campaigns, lead follow-ups, and reactivation strategies.

• Create compelling messaging that encourages prospects to respond, schedule consultations, and engage with our team.

• Manage automated text sequences based on lead status and customer engagement.

• Monitor message delivery, response rates, opt-outs, and campaign performance.

2. Email Marketing• Create and manage promotional emails, newsletters, drip campaigns, and automated lead-nurturing sequences.

• Develop messaging that educates prospects, builds trust, and encourages action.

• Monitor open rates, click-through rates, responses, and conversions.

• Continuously test and improve email content and campaign performance.

3. Direct Mail Marketing• Coordinate direct mail campaigns, including mailer creation, printing, mailing lists, and distribution.

• Work with print vendors and mailing providers to ensure timely and accurate campaign execution.

• Develop and maintain mailing lists based on targeted audience segments.

• Track campaign costs, responses, and resulting appointments or client acquisitions.

4. CRM & Marketing Automation• Build, maintain, and optimize CRM workflows and automated marketing sequences.

• Develop campaigns triggered by lead status, activity, engagement, and sales pipeline stages.

• Identify opportunities to improve lead follow-up and reduce inactive or unengaged opportunities.

• Maintain accurate campaign tracking and automation processes.

5. Lead Segmentation & Database Management• Segment marketing databases based on lead source, age, engagement, eligibility, and sales stage.

• Identify opportunities to reactivate previously inactive leads.

• Maintain organized databases and ensure duplicate records and invalid contacts are addressed.

• Follow company policies regarding consent, opt-outs, and contact suppression.

6. Campaign Analytics & Reporting• Track campaign performance, including:

• Campaign completion and delivery rates.

• Qualified appointments booked.

• Lead reactivation.

• Conversion into paying clients.

• Collected revenue attributable to campaigns.

• Campaign costs and return on investment.

• Prepare weekly performance reports for the Director of Marketing & Growth.

• Identify trends, opportunities, and areas for improvement.

• Recommend new campaign strategies and A/B testing opportunities.

Qualifications & ExperienceRequired Qualifications:

• Previous experience in lifecycle marketing, email marketing, SMS marketing, CRM marketing, or marketing automation.

• Strong written communication and copywriting skills.

• Experience managing multiple marketing campaigns simultaneously.

• Understanding of lead segmentation, customer journeys, and lead nurturing.

• Ability to analyze campaign data and translate results into actionable improvements.

• Strong organizational and time-management skills.

• Proficiency with CRM systems, email marketing platforms, and marketing automation tools.

• Ability to work independently, meet deadlines, and take initiative.

Preferred Qualifications:

• Experience in the financial services, tax resolution, insurance, or professional services industry.

• Experience with high-volume SMS and email marketing campaigns.

• Familiarity with TCPA, CAN-SPAM, consent management, and marketing compliance.

• Experience with direct mail marketing and vendor coordination.

• Knowledge of campaign attribution, conversion tracking, and marketing ROI.

Performance Expectations & KPIsThe Lifecycle Marketing Specialist will be evaluated based on measurable campaign execution and business results, including:

• Campaign Completion Rate: Percentage of approved campaigns launched on schedule.

• Lead Reactivation: Number of previously inactive leads re-engaged and converted into qualified opportunities.

• Qualified Appointments: Consultations generated through lifecycle marketing campaigns.

• Client Conversion: Number of marketing-attributed leads converted into paying clients.

• Revenue Generation: Collected revenue attributable to lifecycle campaigns.

• Campaign ROI: Return generated relative to campaign costs.

• Deliverability & Compliance: Message delivery, unsubscribe rates, complaints, and proper consent management.