VP of eCommerce — Scottsdale, AZ

COMPENSATION: $250-325k total comp

LOCATION: Scottsdale, AZ

WORKPLACE SETTING: Hybrid (4:1)

REPORTS TO: Chief Marketing Officer

About mCH V6g7uT qv9qug

We’re mCH V6g7uT qv9qug, and we’re on a mission to X7b people’s wellness throughout the world by enhancing human performance.

And here’s the truth… modern medicine isn’t a patient-centric practice. We want to bring you on a wellness journey that’s going to change your life for the better and propel you to the next level.

We do this by understanding your body and finding the missing raw materials that can help you perform more optimally. And that’s really what the X7b movement is about. The X7b movement is about DOING.

It’s about being accountable. X7b health is about being. It’s about optimal wellness, restoration, cellular repair, and regeneration.

Together we restore your passion, purpose, and physiology. We create someone that’s truly healthy and happy, and give you the missing resources you need to accomplish all of your goals.

What You Will Own

Digital Revenue and P&L

• Own the eCommerce P&L: revenue, gross margin, contribution margin, annual plan, quarterly forecast, and the weekly story behind the number

• Drive conversion rate, revenue per visitor, and average order value on the Shopify Plus storefront through merchandising, offer design, site experience, and a disciplined testing program

• Set pricing architecture, promotional calendar, and discount discipline across the catalog; protect margin while growing volume

• Build the holiday and peak-period plan and deliver it

Digital Merchandising and Conversion

• Own how bundles, protocols, stacks, and subscription offers are presented and sold online, from product page to checkout

• Run a continuous A/B testing program across product pages, collections, cart, checkout, and post-purchase flows, with documented gains every month

• Design cross-sell and upsell logic that moves customers from an entry product (a test, a single supplement) into a protocol and a recurring relationship

• Set storefront content standards: imagery, claims-compliant copy, reviews, social proof, and clinician-backed credibility

Subscriptions, Membership, and Retention

• Own subscription enrollment, renewal, churn, and subscriber lifetime value; treat retention as a product, not a campaign

• Design and launch the online membership experience in partnership with clinical and product leadership

• Partner with Lifecycle Marketing so site, email, SMS, and app experiences are one continuous journey from first order to loyal member

Amazon and Marketplaces

• Own the Amazon P&L: catalog, content, pricing, advertising, brand defense, account health, and forecasting

• Decide whether Amazon runs in-house or through an agency, and hold whichever model you choose to a performance standard

• Build and defend the brand on Amazon against gray-market sellers and competitors in branded search

• Assess and launch additional marketplaces (Walmart, TikTok Shop, others) with a clear incrementality case

Commerce Technology and Analytics

• Own the Shopify Plus stack, app ecosystem, integrations, and the eCommerce roadmap in coordination with Technology; be the business owner the CTO builds for

• Own storefront analytics: GA4, Shopify analytics, and BI dashboards that connect site behavior to revenue and that leadership trusts

• Partner with Digital Growth on attribution so that paid traffic, organic traffic, and retention revenue are measured on one model

• Lead the eCommerce side of the brand platform and site relaunch

Team and Operating Rhythm

• Hire and develop merchandisers, CRO specialists, marketplace managers, and eCommerce analysts; build the function to match a nine-figure ambition

• Run a weekly eCommerce performance review and a monthly roadmap review with the CMO and executive team

• Manage agencies, app vendors, and technology partners to outcomes, and replace them when they fall short

What Success Looks Like in Year One

• Digital revenue up materially year over year at improving contribution margin

• Storefront conversion rate, revenue per visitor, and AOV each up measurably against a documented baseline

• Subscription and membership revenue growing as a share of total, with churn down

• Amazon running as a profitable, brand-defended channel with a clear in-house or agency operating model

• A commerce stack and analytics layer that the CEO, CFO, and CTO all rely on without caveats

Who You Are

• You have owned a $50M+ eCommerce P&L, or scaled one to that level, with direct accountability for revenue and margin

• You have grown a DTC supplement, consumer health, telehealth, or wellness brand, or something similar, and you know the claims, compliance, and payment constraints that come with it

• You are an expert in Shopify Plus and its ecosystem; you have run subscriptions at scale and can speak to churn mechanics from experience

• You have owned Amazon as a P&L, including advertising, listings, brand registry, and account health, and you know how to fight gray-market sellers

• You run a real testing program: hypotheses, sample sizes, clean reads, and shipped wins, not opinions about button colors

• You are fluent in GA4, Shopify analytics, SQL or a BI tool, and you can build the dashboard yourself if nobody else will

• You lead by doing: your team sees you in the admin, in the data, and in the customer journey every week

• You are comfortable in a founder-led, fast-moving company where the standard is growth and the question is always "what did the number do yesterday"

Education and Experience

• 15+ years in eCommerce, including 7+ years leading a channel, team, and P&L at the Director level or above

• Proven track record growing DTC revenue for health, wellness, supplement, or regulated consumer brands

• Deep expertise in Shopify Plus, subscription platforms (Recharge or equivalent), and marketplace operations including Amazon Seller Central and Amazon Ads

• Experience with GA4, Google Tag Manager, Klaviyo or HubSpot, and business intelligence tools

• Experience leading a site replatform, redesign, or major commerce technology project preferred

• Bachelor's degree or equivalent experience

Physical Requirements

• Ability to sit, stand, and work at a computer for extended periods

• Occasional travel for launches, partner meetings, and leadership offsites

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.