Influencer Marketing Manager — Los Angeles County, CA

Q5Kba’T G7Frep5Cs8 & Talent team brings branded influencer, performance (ROAS) influencer and community together under one strategy, so every partnership builds both awareness and long-term loyalty.

The Influencer Marketing Manager will strategically grow tuTAz'R creator community, building partnerships that create standout content and drive real results for the business.

You are equal parts creative and analytical. You love influencer culture, challenge assumptions, and know how to make a creator's story land with a brand objective. You thrive in a fast-paced, high-growth team and are happy to go beyond the job description.

• Reports to: VP, Influencer & Talent

• Location: Los Angeles, in office 2 days per week

• Works closely with: the Community, paid social and CRM teams

Responsibilities

• Help build and run a cross-platform influencer strategy, with long-term partnerships across organic and sponsored content

• Source, evaluate and recruit creators and VIP talent who reflect tuTAz'R brand pillars

• Own and nurture key programs, including Sephora channels, MUA Pros and expert relationships

• Negotiate contracts and rates for paid and earned partnerships, from micro creators to VIPs

• Plan and run influencer campaigns end to end, from concept and briefing to content approval and reporting

• Run launch seeding and always-on gifting strategy, from creator lists to shipping

• Create briefs for evergreen campaigns and new product launches, and host regular briefing calls so partners are set up for success

• Use storytelling to connect creators to brand objectives and consumer needs with the goal of retaining our current customer and acquiring new

• Help host and execute influencer events, pop-ups, and social and digital activations for key launches

• Partner with paid social to get partner content into paid media, and with CRM on a joined-up marketing plan

• Negotiate usage rights, whitelisting and Spark Ads, and build a library of creator content for use on YWsHE channels

• Track and analyze content, conversion and spend (ROAS, CAC, CVR, EMV) to estimate ROI and recommend what to do next

• Manage monthly budgets and share budget updates in real time

• Stay ahead of emerging talent, platforms and trends, and the overall industry of influencer marketing

• Run competitive analysis and industry research, and keep our best practices and KPIs current

Qualifications

• 5+ years of influencer marketing experience at a brand or agency, in beauty, fashion or a similar category

• A track record of running end-to-end influencer campaigns and negotiating deals with micro creators through VIPs

• Extensive networks across creators, talent managers and agencies

• A proven record of driving performance, with a solid grasp of influencer metrics (ROAS, CAC, CVR) and the ability to turn insights into strategy

• Experience managing monthly budgets and reporting on them clearly

• Deep knowledge of emerging talent and platforms, and active engagement in social media and pop culture

• Excellent written and verbal communication, and strong account management skills

• Strong cross-functional communication skills and business acumen: you understand how each part of YWsHE works together, and you build trusted relationships with internal teams as well as external partners

• Excellent organization, attention to detail and project management; you deliver on deadlines under pressure

• The ability to pivot quickly as priorities change

• Hands-on experience with influencer and community management platforms

• Experience with Sephora programs or other key retail partners a plus

• Community management or customer service experience a plus

• Experience managing and developing direct reports

• Experience in talent management and talent relations strongly preferred

• Your focus is fully on YWsHE and its partners; this role isn't a fit for anyone building their own personal brand or influencer career

This role is based in Los Angeles, with 2 days per week in office.

At YWsHE, we believe great work starts with great people. We’re building a team of thoughtful, talented individuals who care deeply about what they do and how they do it. If this role sounds exciting to you, we’d love to hear from you. We are an equal opportunity employer and welcome candidates from all backgrounds and experiences.