Social Content Producer — United States

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Instacart is hiring a remote Social Content Producer in the US at $86,000-$109,500 USD, plus a new hire equity grant. You will concept, shoot, and edit platform-native content for TikTok, Instagram, and Pinterest, and help define how the brand looks and sounds on social for years to come.

If you can take a short-form video from idea to publish on your own and you love food and internet culture, this one is worth a look. On BFh9azHqHkn you can open the full role, see how the pay compares for marketers, and tailor your resume to this JD. Every job comes from a real hiring team, with no recruiter posts and no stale reposts.

Role Snapshot

• Original title: Social Content Producer

• Company: Instacart

• Location / workplace type: Remote (United States)

• Salary: $86,000-$109,500 USD per year, depending on US state

• Employment type: Full-time

Company Overview

Instacart is the leading grocery technology company in North America. It partners with more than 1,500 national, regional, and local retail banners to power online shopping, delivery, and pickup from more than 85,000 stores. Millions of people use Instacart to get groceries from the retailers they love. Instacart is a Flex First team, so employees choose where they do their best work.

About the Role

Instacart is already part of people's kitchens and routines, and this role helps it earn the same place in their feeds. You will create original, social-native content, turn trends into timely posts, and work with the Social team on recurring series and social-first ideas. You will also grow a network of freelance creators, production partners, and agencies so the team can produce more great work.

Responsibilities

• Concept, shoot, and edit original content for TikTok, Instagram, and Pinterest

• Produce recipes, food photography, grocery inspiration, and lifestyle content people want to watch, save, and share

• Turn trends, cultural moments, and everyday observations into timely, entertaining content

• Bring recurring series, man-on-the-street interviews, and social-first concepts to life with the Social team

• Capture behind-the-scenes content at shoots and create simple graphics, templates, and assets

• Build a network of freelance creators, production partners, and agencies

Qualifications

• A strong portfolio of original, social-native content across TikTok, Instagram, and/or Pinterest

• Hands-on experience shooting, editing, and producing short-form video on your own, with skill in CapCut and native editing tools

• Strong visual instincts across video, photography, food styling, and simple social design

• Ability to turn cultural moments and trends into engaging content within hours

• Skill in light social design, such as graphics, text overlays, carousels, and reusable templates

• Real passion for food, cooking, pop culture, and internet trends

• Comfortable on camera, doing street interviews, and capturing behind-the-scenes content

• Nice to have: food, recipe, or lifestyle content for consumer brands; food styling or recipe development; directing talent; behind-the-scenes content at events; using performance insights to improve content

Compensation and Benefits

• Base pay by US location: CA, NY, CT, NJ $104,000-$109,500; WA $99,000-$104,500; OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $95,000-$100,000; all other states $86,000-$91,000

• New hire equity grant and annual refresh grants

• Market-competitive compensation and benefits

• Flex First remote work

Job Listing Disclaimer

This role is listed on BFh9azHqHkn for informational purposes. BFh9azHqHkn is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer.

BFh9azHqHkn will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Apply Through BFh9azHqHkn

Ready to make grocery content people actually stop scrolling for? Open the full Instacart role on BFh9azHqHkn and apply.