Growth Marketer, SEO/AEO and Experimentation — United States — LinkedIn — 4488845628

tN7pfb x3D Sg52dYnDNTK - the career platform built for marketers.

Help enterprise buyers find Cresta when they ask ChatGPT, Claude, Perplexity, Gemini, or Google AI Overviews which customer experience AI platforms to evaluate. This U.S. remote role has a base salary range of $100,000 to $165,000 plus equity. You'll own day-to-day SEO and answer engine optimization (AEO), then test new acquisition channels and ways to convert organic traffic into pipeline.

If you've grown organic traffic that led to pipeline or signups and can walk through an AEO test, open the full role on 7vEDrqhtqjX to see what Cresta expects in the first 90 days. You can also tailor your resume to the job description there.

Role Snapshot

• Title: Growth Marketer, SEO/AEO and Experimentation

• Company: Cresta

• Location: United States (Remote)

• Base salary: $100,000 to $165,000 USD, plus equity

• Experience: 3 to 5 years in SEO, growth marketing, or organic growth

Company Overview

Cresta builds AI software for customer experience teams. Its platform combines conversational AI agents, real-time assistance for human agents, and conversation analytics. Customers include United Airlines, Cox Communications, and Marriott.

About the Role

You'll report to the Head of SEO and partner with the Content Marketing Manager, who leads writing. About 70 to 80 percent of your time will go to growing organic search and AI visibility.

The rest will go to acquisition and conversion experiments. You'll own the technical foundation, content workflows, measurement, and testing roadmap.

Responsibilities

• Improve how often and how accurately AI tools cite Cresta. Restructure priority pages around buyer questions and improve schema, consistency across references to Cresta and its products, and third-party mentions.

• Run AirOps workflows for content briefs, refreshes, and optimization. Use Google Search Console and Ahrefs to diagnose declining pages and work with the Content Marketing Manager to ship updates.

• Lead technical SEO across crawling, indexing, rendering, internal links, redirects, canonical tags, and site architecture. Ship fixes in Webflow and partner with web development on larger changes.

• Build visibility across review sites, industry directories, partner pages, and relevant communities. Work with product marketing to cover launches and renames from day one.

• Test acquisition channels such as Reddit and other communities, along with landing page and website changes for organic visitors. Set a hypothesis and success metric before each test and use the results to decide what to scale.

• Build dashboards for search performance and technical issues. Track non-branded visibility, organic and AI-referred traffic, citations, and share of voice. Connect results to pipeline in HubSpot and separate measured results from modeled estimates.

Qualifications

• 3 to 5 years in SEO, growth marketing, or organic growth, with hands-on ownership of a live website and a track record of growing organic traffic that led to pipeline or signups.

• Hands-on AEO or generative engine optimization (GEO) experience, including an understanding of how AI assistants retrieve, summarize, and cite content. Be ready to walk through one project or test. Self-directed work counts.

• Technical SEO skills, including HTML basics, schema markup, and experience shipping changes in a CMS.

• Hands-on experience with Google Search Console, Ahrefs or Semrush, GA4, and an AI visibility tool such as Ahrefs Brand Radar or Profound.

• Experience defining metrics, building dashboards, reconciling conflicting data, and using it to prioritize work. You can write clear content briefs and passages that AI assistants can quote, and own projects from idea through measurement.

• Preferred experience includes enterprise B2B SaaS, AirOps or other AI-assisted content workflows, Webflow, HubSpot or multi-touch attribution, crawl and log analysis, programmatic pages or scaled content operations, SQL or Python, conversion or community experiments, and customer experience or contact center operations.

Compensation and Benefits

The base salary range is $100,000 to $165,000 USD, plus equity. Actual base pay depends on experience, skills, and location.

Benefits include medical, dental, and vision coverage for employees and their families, flexible PTO, paid parental leave for all new parents, a retirement savings plan, a remote work setup budget, and a monthly wellness and communication stipend. Cresta provides in-office meals and commuter benefits for onsite employees.

Job Listing Disclaimer

This role is listed on 7vEDrqhtqjX for informational purposes. 7vEDrqhtqjX is not the employer, recruitment agency or hiring representative for this position. Hiring decisions and the application process are managed by the employer.

7vEDrqhtqjX will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.

Apply Through 7vEDrqhtqjX

Open the full Cresta role on 7vEDrqhtqjX for the testing roadmap and what success looks like over the first year. If you've run an AI search test you'd like to walk through, apply.