Social Media Content Creator — United States

We are looking for a Social Media / UGC Content Creator to produce authentic, thumb-stopping content for a CPG client in the food and beverage industry. You’ll concept, shoot, and edit short-form content that feels native to social, showcases the client’s products in real moments, and drives both engagement and sales. This is a fully remote role, so you’ll be shooting from your own setup and collaborating with the marketing team virtually, though occasional travel to shoots may be required.

What You’ll Do

• Create original short-form video and photo content for TikTok, Instagram Reels, YouTube Shorts, and Pinterest

• Produce UGC-style content including product demos, taste tests, recipes, unboxings, routines, and testimonial-style videos

• Shoot appetizing food and beverage content with strong attention to styling, lighting, and composition

• Edit content in-app or using tools like CapCut, Premiere Pro, or similar, with on-trend captions, text overlays, and audio

• Deliver content for both organic social and paid ads, including multiple hooks and variations for testing

• Stay on top of social trends, sounds, and formats, and pitch timely content ideas that fit the brand voice

• Collaborate with the marketing and paid social teams on content calendars, briefs, and product launches

• Review performance data to learn what resonates and apply those insights to future content

What You Bring

• 2+ years creating social media or UGC content, with CPG food and beverage experience required

• A portfolio showcasing food and/or beverage content you’ve created (required with application)

• Strong on-camera presence and comfort being the face and voice of content

• Skilled in shooting and editing short-form video on mobile and/or camera

• A solid understanding of food styling and how to make products look crave-worthy on camera

• Working knowledge of TikTok, Instagram, and YouTube Shorts best practices, trends, and algorithms

• Experience creating content for paid social ads is a plus

• Your own home setup for filming, including good lighting and a clean kitchen or styled shooting space

• Self-motivated, organized, and able to hit deadlines while working remotely