Product Marketing Manager — United States — LinkedIn — 4487141894

For our client, we are seeking a Product Marketing Manager to join the team of a leader in the Finance & Insurance space.

This role will shape how the organization positions its offerings in the market, with a particular focus on employer and broker audiences. The person in this role will lead go-to-market strategy, launch planning, and sales enablement while partnering closely with Product and Sales to strengthen market impact. It is a highly cross-functional role focused on turning customer insights, competitive intelligence, and segment-specific messaging into stronger pipeline and revenue outcomes.

Location: Remote

Compensation: $160,000 – $210,000 annually

Responsibilities

• Own positioning and messaging for employer and broker segments

• Shape and lead go-to-market strategy and product launches

• Create compelling narratives and enablement materials for brokers

• Lead quarterly campaigns based on customer insights

• Develop competitive intelligence and market insights

• Measure and refine messaging performance across segments

• Influence stakeholders and drive initiatives with ownership

Qualifications

• 5-7 years of B2B product marketing experience

• Proven track record in go-to-market strategy for complex products

• Strong understanding of pipeline and revenue generation

• Experience in building sales enablement programs

• Excellent communication and storytelling skills

• Ability to influence cross-functional teams

• Comfortable in fast-paced, independent work environments

Benefits

• Collaborative work environment focused on solving complex problems

• Opportunity to shape the future of healthcare marketing

• Engagement with cross-functional teams including Product and Sales

• Chance to work in a fast-moving, innovative company

• Focus on meaningful work that impacts customer experience

Our client is an equal opportunity employer. We encourage you to apply even if you don’t meet every qualification—your background could be exactly what this team needs.