Product Marketing Manager — Michigan, United States

What You'll Do

• Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends.

• Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams.

• Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth.

• Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support.

• Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations.

Travel as needed.

What You'll Bring

• 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries.

• Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions.

• Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences.

• Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories.

• Experience creating sales enablement content and supporting commercial teams throughout the sales cycle.

• Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously.

• Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority.

• Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes.

• Experience with automotive, mobility, data and analytics, or technology solutions is preferred.

• Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable.