Marketing Specialist — Rochester, New York Metropolitan Area

Marketing Specialist

Good marketing starts with understanding what captures people's attention and knowing how to communicate a message effectively. We're looking for a creative and motivated Marketing Specialist to join our office team in Rochester, NY. This role is ideal for someone who enjoys combining research, communication, and campaign coordination to help businesses connect with their audiences and strengthen their brand presence.

The Role

• Assist with developing and coordinating marketing campaigns and promotional activities.

• Research target audiences, market trends, and competitor activity.

• Prepare marketing materials, presentations, and promotional content.

• Support social media planning and maintain content schedules.

• Help coordinate email campaigns and other marketing communications.

• Review campaign engagement and gather feedback to measure performance.

• Maintain consistent brand messaging across marketing materials.

• Coordinate campaign timelines, deadlines, and project updates.

• Work with different departments to support marketing initiatives.

• Maintain organized marketing records, reports, and campaign documentation.

What You'll Need

• Strong written and verbal communication skills.

• Creative thinking and an interest in brand development.

• Good organizational skills and attention to detail.

• Comfortable using email, spreadsheets, presentations, and digital platforms.

• Ability to research information and identify useful market insights.

• Able to manage multiple tasks and meet deadlines.

• Proactive attitude and willingness to contribute new ideas.

• Previous experience in marketing, communications, or promotional activities is a plus, but training is provided.

Details

Full-time | On-site | Rochester, NY

Benefits include paid training, medical/dental/vision, 401(k) match, paid time off, and opportunities for advancement.

If you enjoy bringing ideas together, creating engaging marketing materials, and helping campaigns move from planning to execution, we'd like to hear from you.

Ready to get started? Apply today.