Ecommerce Marketing Manager — Greater Minneapolis-St. Paul Area

Ecommerce Marketing Manager

eXdK V9X VUzGr | Full-Time | On-site, Twin Cities, MN

About eXdK V9X VUzGr

eXdK V9X VUzGr was founded by a preventative cardiologist to help people who did not want to rely solely on medications. Our ready-to-eat products are clinically proven to help lower cholesterol using whole-food ingredients, not medications.

We're building the leading brand in clinically-proven "food as medicine." We're not just another health food company – we're an evidence-based health solution backed by real science. If you want to build something meaningful and help people improve their health through food, let's talk. Learn more at ••••••••

Position Summary

eXdK V9X VUzGr is seeking an experienced, results-driven Marketing Manager to support and execute marketing initiatives across the board . This is a broad, hands-on role on a lean team — requiring someone equally comfortable developing content, managing campaigns, building email flows, and analyzing performance. The right candidate brings strong DTC marketing fundamentals, demonstrable impact across multiple channels, and genuine fluency with AI tools that allows them to produce at a higher level than a typical single contributor.

Reporting to senior leadership, this role has direct ownership of organic social, email marketing, influencer and UGC programs, and event support — while collaborating closely on paid media, PR, and ecommerce.

What You'll Own

• Organic reach, engagement, and follower growth across social channels

• Email revenue, open rates, click rates, list health, and lifecycle flow performance

• Influencer and UGC pipeline — sourcing, briefing, approval, and channel deployment

• Brand consistency across every owned channel and customer touchpoint

• Campaign calendar alignment across organic, email, and paid

• Marketing contribution to new customer acquisition (NCA) and subscriber retention

Key Responsibilities

Content & Social Media

• Develop and manage the organic social calendar across Instagram and Facebook; write, schedule, and publish content aligned to brand voice and business objectives

• Drive measurable growth in organic reach, engagement rate, and follower acquisition

• Collaborate on product launches, promotional campaigns, and educational content tied to clinical proof points

Email Marketing (Klaviyo)

• Own the campaign calendar end-to-end: plan, write, build, test, and deploy promotional and lifecycle sends

• Manage segmentation strategy, A/B testing cadence, and ongoing flow optimization to improve conversion and retention

• Monitor deliverability, list health, revenue per recipient, and unsubscribe rates; optimize continuously

Influencer & UGC Marketing

• Source, vet, and manage creator relationships — influencers, registered dietitians, and UGC contributors — aligned to the Expy YFR customer profile

• Develop creative briefs; own content review and claims compliance before any publication

• Repurpose high-performing creator content across paid, organic, and email channels to maximize asset ROI

Paid Media Support

• Support paid media execution with on-schedule creative delivery, UTM tagging, and pre-launch landing page QA

• Serve as brand and compliance check on all ad creative — Meta copy, imagery, and claims — before launch

• Maintain promotional calendar alignment across paid, organic, and email to reinforce channel impact

PR & Communications Support

• Support PR efforts: maintain media kit, brand boilerplate, and press materials; assist with drafting external communications

• Coordinate founder speaking engagements, podcast appearances, and media interviews — materials, talking points, and follow-up

Events & Trade Shows

• Support planning and execution for trade shows and health industry conferences

• Coordinate booth materials, product samples, and branded collateral; develop pre- and post-event campaigns

Ecommerce & Operations

• Coordinate copy and creative assets for product launches across website, email, and social

• Review product page and Amazon listing content for brand accuracy and claims compliance

• Manage marketing budgets, vendor relationships, and the creative asset library

Analytics & Reporting

• Compile and present monthly performance reports across owned channels with clear takeaways, not just metrics

• Mine customer reviews, testimonials, and feedback for insights that sharpen messaging and creative strategy

• Bring a clear point of view on what is working, what is not, and what to do next

How You'll Operate

The candidates who thrive in this role share a common profile:

• Proactive — you identify gaps and fill them before being asked

• Outcome-oriented — you think in terms of CAC, LTV, conversion rate, and engagement, not just activity and output

• Brand-protective — you hold the line on clinical accuracy and brand voice without needing to be reminded

• AI-native — AI tools have materially changed how you work; you use them daily and keep learning what's new

• Self-directed — you manage your own priorities, hit deadlines, and follow through without being managed

• Versatile — you move between strategy and execution in the same day and see that as an asset, not a burden

Qualifications

Required

• 3–6 years of marketing experience in a DTC, CPG, or consumer brand environment with demonstrable results

• Klaviyo proficiency — campaign management, flow optimization, segmentation, and deliverability

• Organic social media management for a consumer brand with a track record of audience and engagement growth

• Strong copywriting skills — on-voice, compliant, and conversion-aware

• Demonstrated, practical AI tool fluency — used daily for content, analysis, research, and workflow automation

• Highly organized; able to manage competing priorities and deadlines independently

Preferred

• Meta Ads Manager familiarity — campaign structure, creative review, and performance basics

• Shopify experience — content updates, product pages, and promotional setup

• Influencer and UGC program management

• Health, nutrition, or science-backed consumer brand experience

• Workflow automation experience (Zapier, Make, or similar)

• Canva or Adobe Creative Suite proficiency

What This Role Is Not

This is not a specialist role, a people-management position, or a fit for someone who treats AI as optional. If you are looking for a narrowly defined role with a clear handoff to execution resources, this is not the right match. If you want to own a broad marketing function, move fast, and build something with a team that has a genuinely differentiated clinical story to tell — this is it.

Compensation & Benefits

• Competitive Salary

• Equity participation

• Health insurance