Product Marketing Manager — Grand Rapids, MI

37D9Q2GV yHhWW is a digital engineering firm that helps organizations design, build, and operate the systems that power intelligent enterprises. We work across strategy, data, software, AI, embedded systems, and cloud, and we've been building real AI since long before it made headlines.

AnthmAI is our own platform. It gives organizations centralized access to AI, with the governance, knowledge, and automation they need to put it to work safely and at scale. It runs inside each client's own cloud environment, so they keep control of their data and their security. AnthmAI already has clients in production, and we're ready to grow it.

The Role

As Product Marketing Manager, you'll focus on AnthmAI, our AI platform. You'll be AnthmAI's internal champion and the connection between the people who build it, the people who sell it, and the market. You'll learn AnthmAI from our product and AI leaders, then explain both what it does and why it matters to the people who buy it. You'll own AnthmAI's messaging, run the campaigns that bring in new leads, and give Sales what they need to sell with confidence. And you'll bring what you hear from clients, Sales, and the market back to the Product team, so what we build next reflects what buyers need.

You'll report to the VP of Marketing and work closely with Sales, Product, presales, and our partners every week.

What you'll do

Be the product expert

• Meet regularly with the Product team to understand what's being built, how it works, and why.

• Translate technical capabilities into clear value for buyers, explaining both the what and the why without losing accuracy.

• Communicate the roadmap to Sales, presales, partners, and clients, so everyone is ready before a release lands.

• Turn release notes into announcements and talking points for every release.

Own the message

• Own AnthmAI's positioning and messaging across every channel, buyer, and asset.

• Clearly explain how AnthmAI differs from general-purpose AI assistants, focusing on what surrounds the AI model: grounding in an organization's own data, automation, admin controls, and governance.

• Define and grow a library of named AnthmAI use cases, and work with presales on the success criteria clients can expect for each.

Generate demand

• Plan, run, and optimize digital campaigns that generate qualified leads, including LinkedIn and paid search, email nurture, landing pages, and webinars.

• Lead AnthmAI content, including articles, comparison guides, and case studies, working with subject-matter experts and contractors.

• Measure what's working and report on leads, pipeline, and revenue.

Equip Sales

• Work with Sales and presales to find gaps in collateral, materials, and support, then fill them.

• Own the demo narrative and scripts, so every demo opens with what makes AnthmAI different.

• Build materials for key deals and run win/loss conversations with Sales.

• Give Sales market and competitive input on pricing and packaging.

Know the market

• Continuously track competitors and the AI platform market, and keep battlecards and comparisons current.

• Bring structured insight from clients, Sales, and the market back to the Product team to inform strategy and the roadmap.

Align with partners

• Work with channel and technology partners, including Microsoft, on joint positioning, partner enablement, co-marketing, and marketplace listings.

What success looks like

• In your first 60 days, you've learned the product, met the people who build and sell it, identified the biggest gaps in what Sales needs, and launched your first campaign.

• By 90 days, refreshed positioning and named use cases are in use, the highest-priority sales gaps are filled, and campaigns are producing qualified leads.

• By six months, every release reaches Sales with talking points before clients see it, Product hears from the market on a regular rhythm, and you're reporting on the leads, pipeline, and revenue your work drives.

What You Bring

• A sales or marketing background, ideally in product marketing for a technology or software product.

• Technical understanding. You don't need to be an engineer, but you're comfortable with technical concepts like AI models, cloud environments, data, and security. You can follow a working session with our product team, ask good questions, and explain the answers accurately.

• Curiosity. You want to know how things work and why buyers make the choices they do.

• Conviction. You're confident enough to push back on Product, Sales, or leadership when the message isn't right, and you can do it constructively.

• Client focus. You understand what clients need and keep their problems at the center of every message.

• Creativity. You find fresh ways to tell a technical story and make it memorable.

• A service mindset. You succeed by making Sales, Product, and our clients more successful.

• Organization. You manage many moving pieces, set clear priorities, and consistently hit deadlines.

• Range. You're equally comfortable writing positioning, building a sales deck, running an AnthmAI demo, managing a LinkedIn campaign, and presenting to a room of reps.

Nice to have

• Hands-on experience running digital campaigns that produced measurable leads and pipeline.

• Experience marketing an AI, data, or security product.

• Experience selling through channel partners or cloud marketplaces such as Microsoft, AWS, or Google.

• Hands-on HubSpot experience.

Why this role

• Real ownership. You'll be the first dedicated product marketer for AnthmAI, with room to shape how it goes to market.

• A product with traction. AnthmAI is in production with clients, and its core sales foundation is already in place. You're building on it, not starting from zero.

• Close to the work. You'll work directly with the people building the platform, in a firm that has been doing serious AI work for years.

• A team that grows people. We're a team-focused group that invests in coaching and development.