Product Marketing Manager — United States

About The Company

Avalon Healthcare Solutions is the nation's leader in diagnostic intelligence, uniquely focused on transforming the role of diagnostic testing across the healthcare ecosystem. Our proprietary Diagnostic Insights Platform delivers evidence-based policies, curated lab networks, and real-time analytics that simplify complex diagnostics, accelerate innovation adoption, and optimize diagnostic investments.

Supporting over 30 health plans and 100 million members nationwide, Avalon partners with payers and providers to ensure diagnostic testing is performed appropriately, efficiently, and at the right time. Our flexible solutions span routine and genetic testing management, automated adherence, and end-to-end diagnostics support—driving measurable value, reduced waste, and improved clinical outcomes.

With unmatched scientific rigor, deep clinical expertise, and a performance-based model, Avalon is redefining how diagnostics power personalized care and healthcare value. You will be part of a team that shapes a new market and business. Most importantly, you will help Avalon to achieve its mission and improve clinical outcomes and healthcare affordability for the people we serve.

About The Role

The Product Marketing Manager is a key member of Avalon's Product Marketing & Communication team, reporting directly to the SVP, Product Marketing & Communications. This role is responsible for supporting end-to-end go-to-market execution, positioning and messaging, competitive and market intelligence, and sales enablement across Avalon's comprehensive Diagnostic Intelligence product portfolio, which includes RTM, LVM, RRM, SRX, Genetics, and future product launches.

The ideal candidate will have a minimum of five years of product marketing experience on the vendor or commercialization side of healthcare IT, specifically developing go-to-market strategies, positioning, and launch materials for solutions sold into health plans, providers, TPAs/brokers, or employers. Experience solely within a health plan’s internal product organization does not meet this requirement.

This position offers remote work flexibility; however, quarterly travel to Avalon's corporate office in Tampa, Florida, is required, along with travel to industry conferences, Avalon-hosted events, client and prospect visits, and advisory councils.

Qualifications

• Minimum of 5 years of product marketing experience within healthcare IT on the vendor/commercialization side (e.g., health IT software, diagnostics, or healthcare technology vendors targeting health plans, providers, or employers).

• Bachelor’s degree (BA/BS) in Marketing, Business, or a related field.

• Proven experience developing positioning, messaging, and go-to-market materials for B2B healthcare technology, diagnostics, or health IT solutions.

• Familiarity with the Pragmatic Marketing Framework or comparable product marketing methodologies.

• Strong proficiency in Microsoft Office Suite (Word, PowerPoint, Excel); experience with CRM systems and product/market requirements tools.

• Excellent written and verbal communication skills, with the ability to translate complex or clinical concepts into clear, compelling commercial narratives.

• Experience managing and coordinating third-party contractors and consultants such as PR agencies, freelance writers, and market research firms.

• Strong organizational and cross-functional collaboration skills, with the ability to manage multiple concurrent product launches and deliverables under tight deadlines.

• Willingness and ability to travel up to 25%.

Preferred Qualifications

• Knowledge of health plan, TPA/Broker/ASO, or provider market dynamics.

• Experience directing contractor or freelance support, including market research and content writing.

Responsibilities

• Develop and execute product go-to-market strategies for new solutions, supporting product launch planning and execution.

• Collaborate with product management to develop business cases and quantify market opportunities for build, buy, or partner approaches.

• Create and maintain positioning statements, messaging frameworks, and buyer personas/Ideal Client Profiles (ICP) tailored by product and market segment.

• Support the development and execution of product marketing plans, sales tools, and content across Avalon's Diagnostic Intelligence portfolio.

• Conduct ongoing competitive and market intelligence, synthesizing findings into actionable briefs for Sales and Product teams.

• Create and maintain sales enablement materials including pitch decks, one-pagers, ROI/value calculators, competitive battlecards, case studies, and objection-handling guides.

• Manage end-to-end product launch execution including launch playbooks, readiness criteria, governance, and go-to-market timelines in partnership with cross-functional teams.

• Partner with content and website teams and freelance writers to produce thought leadership assets, web content, and campaign collateral consistent with product positioning.

• Synthesize Voice of Customer (VOC) input, NPS results, and client feedback into product marketing recommendations, customer advocacy programs, and case studies/testimonials.

• Collaborate with Growth & Demand Generation Marketing to align product messaging with campaigns, account-based marketing programs, and product launch activation events.

• Track and report on product marketing KPIs, including launch timelines, sales enablement adoption, and pipeline/bookings contribution by product line.

• Maintain product marketing governance documentation such as the Commercialization Playbook, positioning library, and competitive intelligence repository.

Benefits

• Flexible remote work options with required quarterly travel.

• Opportunity to work with industry-leading healthcare diagnostic intelligence solutions.

• Collaborative and innovative work environment with a focus on professional growth.

• Comprehensive benefits package including health insurance, retirement plans, and paid time off (specific benefits to be confirmed during the hiring process).

• Engagement in meaningful work that improves clinical outcomes and healthcare affordability.

Equal Opportunity

Avalon Healthcare Solutions is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic as outlined by applicable law.