Marketing Manager — Sand Lake, FL

• Position Summary

The Marketing Manager is responsible for developing, overseeing, and executing comprehensive marketing strategies across all company-owned locations. This role drives same-store sales growth, strengthens brand equity, and aligns marketing initiatives with operational goals. Operating as a hands-on functional leader, the Marketing Manager manages internal execution, local store marketing programs, and external vendor/agency partnerships.

• Essential Duties & Responsibilities

• Strategic Planning & Budgeting: Develop, execute, and manage the annual marketing plan and budget focused on driving same-store sales and guest traffic; evaluate and prioritize high-return initiatives.

• Digital Marketing & Content Operations: Direct digital channels including social media, website (SEO/AEO), Google Business Profiles, email marketing, and paid advertising campaigns; oversee photography and video content creation.

• Promotional & Brand Programs: Oversee the guest loyalty program, seasonal/LTO (Limited Time Offer) campaigns, new product rollouts, gift cards, and delivery platform channels.

• Local Store Marketing (LSM): Partner with Area Directors and General Managers to establish community engagement programs, school/sports sponsorships, fundraiser events, and brand activations.

• Reputation & Review Management: Monitor and maintain brand reputation across external platforms including Google, Yelp, TripAdvisor, Apple Maps, and Bing; manage guest inquiries.

• Agency & Vendor Management: Select, onboard, and oversee external contractors, creative freelancers, and digital agencies (SEO, design, technical execution), holding partners accountable to established KPIs.

• Analytics & Reporting: Establish key performance indicators (KPIs), track market/competitor trends, and deliver monthly executive reports analyzing campaign performance, traffic impact, and return on marketing investment (ROMI).

• Brand Asset Management: Maintain centralized corporate digital asset management systems, logins, creative files, and brand style guides across all operating units.

• Minimum Qualifications & Education

• Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field required (or equivalent work experience).

• Experience: Minimum of five (5) years of progressive marketing experience, preferably within multi-unit restaurant, quick-service restaurant (QSR), retail, or hospitality industries.

• Technical Skills: Hands-on proficiency in digital marketing channels, local SEO/Google Business Profiles, email marketing platforms, and campaign analytics.

• Driver's License & Personal Vehicle: Must possess a valid state-issued driver's license, a clean driving record, and daily access to a reliable personal vehicle for work-related travel.

• Auto Insurance Requirement: Must maintain active personal automobile liability insurance coverage meeting or exceeding state minimum requirements and company policy standards. Proof of coverage must be provided upon hire and upon request.

Preferred Qualifications (Nice To Have)

• Technical proficiency with WordPress, CMS platforms, basic HTML/CSS, and Google Tag Manager.

• Working knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Multi-unit restaurant, franchise, or family/kid-focused brand experience.

• Bilingual fluency in English and Spanish.

• Physical Requirements & Working Conditions

• Sedentary & Computer Use: Ability to sit or stand at a desk and operate computer equipment, keyboards, and digital displays for extended periods.

• Mobility & Event Demands: Ability to stand, walk, and maintain mobility for prolonged periods during marketing events, store activations, and site visits.

• Flexibility & Positional Movement: Ability to frequently bend at the waist, stoop, kneel, reach, and maneuver in tight operational or event spaces.

• Driving: Ability to safely operate a personal motor vehicle for extended periods and distances across various weather and traffic conditions to conduct store visits and attend events.

• Physical Effort & Material Handling: Ability to lift, carry, push, or pull up to 30 pounds occasionally (e.g., event tents, banners, marketing materials, and promotional displays).

• Work Environment: Functions primarily in a corporate office, with regular exposure to retail store environments, high-traffic venues, and outdoor event settings.

• Schedule Flexibility: Willingness and ability to work occasional evenings, weekends, or holidays as dictated by event schedules, campaign launches, or store openings.

• Travel Requirements

• Frequency: Regular travel (up to 25-40%) across company store locations, market territories, and event venues.

• Reimbursement: Approved business travel utilizing a personal vehicle is eligible for mileage reimbursement in accordance with company expense policies.

• Core Competencies

• Strategic Brand Management & Planning

• Digital & Multi-Channel Marketing

• Multi-Unit Local Store Activation

• Vendor & Agency Oversight

• Data Analysis & ROI Evaluation

• Stakeholder Communication & Collaboration