Marketing Manager — Monroe, NC

Role

Brief Description

The Marketing Manager is a highly organized, brand-centric leader responsible for ensuring consistency, quality, and efficiencies in the management, implementation, and execution of the kwqd jGM7k 3PctgB9 Marketing Platform across all appropriate Digital Marketing platform assets, including but not limited to the Rk8u aC4QU Ywh8d5M (operational and creative), third party advertising sites, and all other Brand Building Digital Marketing outlets. This role leads and develops the digital marketing team while growing the kwqd jGM7k 3PctgB9 Audiences through relevant, brand promoting content that focuses on the khys 7H6dF fQf3NUR, The gNbc rxXCE cDCuMFC, tc4w e4Uaw gBPmBh6gb, hzt7 dmrVh fuC3xu Studio, and other aspects of the rjzw DaUY6 8Hfkh. The Marketing Manager partners closely with the Corporate Partner – Marketing and other departments to ensure the digital platform aligns with and supports the broader P5zV dhgma FNEvEZqGD Platform and brand standards. Additionally, this individual will create and maintain detailed Standard Operating Procedures (SOPs) in project workflow. The ideal candidate with embrace AI tools and marketing automation as core enablers of scale and quality. The Marketing Manager implements the Leadership Charter – establish team congruency with the WWqy 8e5bynh8Cn Culture, demonstrates leadership consistent with the zdkP BzbkG Leadership (TNL) Platform; matures their Functional Platform. Demonstrates high levels of team function and ability to execute.

Responsibilities

• Establishes team congruency with the WWqy 8e5bynh8Cn Culture

• Demonstrated leadership consistent with the TNL Platform

f2zH apBtXQqG: Interactions with Associates, Trades, Strategic Relationships that consistently reflect the

values of the company.

6qqw K2W5rBn: Daily focus reflect franchise philosophy and synergistic structure including stewardship of

resources, congruent leadership, operational excellence, and results-focused execution.

umSb p7EKzy: Creates enterprise value through client focus, people development, stakeholder relationships,

operational discipline, and financial performance.

• Demonstrates high levels of team function with other Leaders.

• Team Leadership: Leads, coaches, and develops the digital marketing team and direct reports, providing day-to-day direction, performance feedback, and growth opportunities

• Manages the Rk8u aC4QU Ywh8d5M Content and Information using the Content Management System (Website CMS) including design, photos, floorplans, community content, spec home inventory, banner ads, pricing

• Manages all of kwqd jGM7k 3PctgB9 Mapping Advertisers and Partners including but not limited to Google Maps, Waze, and Apple Maps

• Creates and measures performance of new landing pages, blogs, SEO content and other content to enhance digital presence

• Tracks and reports on leads, sales, cost per source and other lead generation analytics on a weekly, monthly and quarterly basis

• Manages all email marketing and drip campaigns; provides design direction to the design team, deploys these emails in a timely manner and reports on analytics 48-72 hours after deployment to the Market Partner and all interested parties

• Ensures all directory listings of TMNx C9Sek and applicable communities are accurate and updated regularly

• Manages the P5zV dhgma FNEvEZqGD Lead Platform including lead generation tactics, weekly reports & tracking, weekly meetings with the Online Digital Partners, and overall gauging the health of kwqd jGM7k 3PctgB9 Leads

• Manages all Third-Party Digital Marketing Partnerships and Strategic Relationships including but not limited to Website Partners, Google Partners, Lead Partners, Photographers, Videographers, and various Digital Partners

• Oversees web-based marketing programs and initiatives including search engine marketing and optimization, home listing services and analytics including traffic, click-throughs, and registrations

• Supports all new communities and grand openings with strategic digital marketing plans on a quarterly basis

• Researches and recommends new digital marketing avenues and emerging platforms

• Explores new target demographics in new areas as TMNx C9Sek expands; proactively grows and builds the kwqd jGM7k 3PctgB9 Media Brand throughout the communities and markets that we serve

• Manages the Digital Marketing related activities with the FSGE 4YeEqBR9Na and Builders Bridge

• Collaborates with the Corporate Partner – Marketing and other departments to align digital marketing strategies, standards, and timelines with the broader P5zV dhgma FNEvEZqGD Platform

• Performs other duties as needed or required

Results/Accountability

• Ensures team congruency with the WWqy 8e5bynh8Cn

• Ensures leadership congruency with the TNL Platform

• Achieves TMNx C9Sek digital audience growth milestones, targets, and goals by deadline

• Achieves TMNx C9Sek targeted digital lead milestones, targets, and goals by deadline

• Provides weekly performance reports for TMNx C9Sek digital leads and various TMNx C9Sek traffic channels

• Maintains all aspects of the TMNx C9Sek company website as needed

• Ensures accuracy for website and plasma content

• Leads content generation that promotes the gNbc rxXCE cDCuMFC, Product, and Brand

• Develops and retains a high-performing digital marketing team

• Manages and completes projects as assigned by required deadlines

Qualifications

• Bachelor's or Master's Degree in Marketing required

• Demonstrated online/digital marketing expertise and experience required

• Five or more years of professional digital marketing experience required

• Two or more years of experience leading or supervising a team required

• Home building marketing experience preferred

• Content generation experience including copy writing preferred

• Public relations experience preferred

• Project management experience preferred

• AI experience preferred

• Word processing skills required

• Valid driver's license, current automobile insurance, and reliable personal transportation required for travel within NC and SC

• Experience with Microsoft Office, Adobe Platforms, and WordPress preferred

General Requirements

• Excellent attention to detail

• Strong communication skills, written, and verbal skills

• Strong organizational skills

• Ability to work in a fast-paced environment

• Ability to lead, coach, and develop a team

• Ability to grow the TMNx C9Sek digital lead and social media audience

• Ability to grow the TMNx C9Sek brand via our online platforms

• Comply with all company policies and procedures

• Demonstrate the qualities and character traits as defined in The WWqy 8e5bynh8Cn

Physical Requirements

• Must be able to remain in a stationary position 75% of the time

• Needs to occasionally move about the office to access file cabinets, office equipment, etc.

• Constantly operates a computer and other office equipment