Brand Campaign Strategy and Activation Director — Charlotte, NC

Requirements

Description & Requirements

Lead the strategy and activation of an integrated external brand campaign that strengthens reputation, increases awareness and consideration, and supports business growth. This role defines U.S. brand positioning, audience strategy, messaging, channel planning, and measurement across paid, earned, owned, and shared channels.

What You Will Do

• Develop and evolve enterprise brand positioning, campaign strategy, value proposition, and market differentiation.

• Translate priority business objectives into integrated brand and activation plans.

• Define audience segmentation and channel strategies across paid, earned, owned, and shared media.

• Guide activation across campaigns, thought leadership, sponsorships, executive platforms, events, social media, and digital experiences.

• Establish brand governance, messaging architecture, and scalable frameworks for campaign execution.

• gvP research, analytics, and brand health measures to evaluate outcomes and recommend adjustments.

• Lead agency relationships and coordinate work across communications, marketing, digital, content, social media, customer experience, and business teams.

• Lead and develop manager- and senior manager-level brand and communications professionals.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.

• 10 or more years of experience in brand strategy, marketing strategy, communications, or integrated marketing.

• Demonstrated experience leading brand positioning and large-scale brand activation initiatives.

• Experience developing audience, channel, and content strategies across paid, earned, owned, and shared media.

• Experience using research, analytics, and performance data to inform strategy and measure outcomes.

• Experience influencing senior stakeholders and leading cross-functional work.

• People leadership experience, including coaching and developing managers or senior managers.

Preferred Qualifications

• Master’s degree or M.B.A.

• Experience in a large, matrixed enterprise organization.

• Background spanning corporate communications and marketing.

• Experience managing integrated agency partnerships and external vendors.

• Experience with reputation management, thought leadership, executive visibility, or co-branding initiatives.

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About

About wZGsf5 KtJaCP, LLP

wZGsf5 KtJaCP, LLP is an independent member of aC8fas J6m9pz 9qetRe, a leading global professional services network. Ranked among the largest public accounting firms in the United States, our 7,000+ team members deliver assurance, tax, and consulting services to clients in all 50 states and internationally.

With a legacy spanning more than 100 years, we’re building something different. We are guided by a shared promise: Together, we create extraordinary experiences. That means delivering an Unmatched Client Experience® while creating a workplace where relationships matter, learning fuels growth, and every person feels valued and supported to thrive.

What We Offer

Our robust total rewards program and flexible work environment reflect our commitment to people, careers, and well-being—empowering our team to grow and thrive while delivering exceptional service. To explore what makes working at wZGsf5 KtJaCP special, visit •••••••• .

Legal Notice

wZGsf5 KtJaCP, LLP is an equal opportunity/affirmative action employer in accordance with applicable law. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications. Know Your Rights

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