8pxhPa uSysj ERccaXZ - Experience With Self-Help, Psychology, or Coaching Brands Required — United States

KzTSPa hg3Zs cJeG8A4 – Experience With Self-Help, Psychology, or Coaching Brands Required

Full-time, remote. Fixed schedule, US time zone (EST). Reports to the CEO, manages the social media and community team.

Required

• 3+ years managing social media publishing for an agency, or for brands/creators in the self-help, psychology, coaching, personal development or professional services space, with a core focus on Instagram, Facebook, YouTube and TikTok

• Proficiency with social media analytics on Instagram, Facebook, YouTube, TikTok and LinkedIn and development of effective social media strategies

• Experience building social media funnels, including product/conversion funnels, viewer journeys and account growth strategies.

• Extensive proficiency in social media tools available within the Meta, YouTube and TikTok platforms, including scheduling, boosts, links, cards, promotions, etc.

• Extensive knowledge of the latest social media strategies, growth techniques, posting times, content types, and best practices.

• Exceptional attention to detail: able to catch errors in posts before publication — copy, links, formats, design, etc.

• Native or near-native written English, with the judgment to assess copy quality and handle sensitive audience interactions. Excellent spoken English.

• Proven ability to respond to comments and community inquiries effectively and in line with the brand’s voice and positioning.

• Ability to manage multiple accounts simultaneously with minimal supervision, and to work consistently within a fixed schedule in a US time zone.

Nice to have

• Managing a team of 3+ (employees or contractors); 5+ is a strong advantage.

• Design, copywriting and/or video editing.

• AI automation for posting, design and copy (Claude, ChatGPT).

• Paid campaigns (supporting or running), email marketing and LinkedIn growth.

• Marketing strategy, digital product design and sales.

What you will do

• Own the social media account suite — multiple accounts across Instagram, Facebook, YouTube, TikTok, X (Twitter), Threads and Pinterest — and run publishing end to end: plan the posting calendar weeks ahead, schedule and release content across all platforms, and be accountable for every post from upload to verified live.

• Check every post before and after it goes out: copy matches the approved version, formats and slide order are right, captions, descriptions, tags, links and CTAs are in place and working. Click through every funnel link yourself, including a test submission. Fix live errors immediately.

• Run a daily audit of all channels: public pages, new comments, post performance, anomalies — so problems are found by you, not by the audience.

• Provide weekly social media analytics and executive reports: what worked, what didn’t, and recommendations on strategy and production quality.

• Work hand in hand with production and assist with social media ideation and strategy, so content is aligned with the platform strategy and optimized for each individual platform — the platform perspective inside content creation.

• Lead community management on social platforms: set the standards, train the moderators, keep response times fast and the brand voice consistent, delete spam and bot comments on sight, and personally handle sensitive or high-profile interactions.

• Grow the community management team: hire and onboard comment moderators per platform, assign clear ownership of every channel, and set up coverage for evenings and weekends.

• Keep all work tracked in our project management system (ClickUp) with clear statuses and deadlines, for you and your team, while interfacing with other teams (sales, coaching) to address their social media needs.

Tools

YouTube Studio, TikTok, Meta Business Suite, ClickUp, Miro, Linktree, Google Workspace

Compensation

We share the pay range with shortlisted candidates before the first interview.

How to Apply

To be considered for this position, please email your application to •••••••• and include all of the following:

• Latest CV/Resume

• Portfolio and Relevant Links: Include links to social media accounts you have personally managed, particularly those in self-help, psychology, coaching, personal development, or related industries. Briefly explain your role and responsibilities for each account.

• Cover Letter: Write a brief cover letter outlining your relevant experience

Email Subject Line (Required): dWNxb7 9hJdn K4vhQG8 - Experience With Self-Help, Psychology, or Coaching Brands | Your Full Name

Important Application Instructions:

• Send your complete application directly via email. Applications submitted through other channels or without the required materials may not be considered.

• Make sure all links are accessible and your CV is up to date.

• Please follow the exact email subject line format provided above.