Product Marketing Manager — United States — LinkedIn — 4488695142

About The Company

At Staritas, we help healthcare organizations make every choice clear. Our mission is to empower healthcare providers with the clarity, confidence, and insights needed to drive better outcomes across the healthcare continuum. We specialize in delivering innovative solutions that enhance decision-making processes, streamline operations, and improve overall value in healthcare delivery. With a commitment to excellence and a customer-centric approach, Staritas partners with leading healthcare organizations to transform complex data into actionable intelligence, fostering transparency and efficiency in healthcare procurement and supply chain management.

About The Role

We are seeking a Product Marketing Manager to develop and execute product marketing strategies that drive awareness, adoption, and growth across the Staritas product portfolio. This role collaborates closely with Product, Sales, Marketing, and Client Success teams to position products effectively, support product launches, and create compelling customer-focused messaging that strengthens our market presence. The ideal candidate will lead go-to-market planning, conduct market research, and develop sales enablement materials while representing Staritas at industry events. This position plays a critical role in supporting product adoption, customer engagement, and revenue growth by delivering high-quality marketing content and insights.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field; or an equivalent combination of education and experience.

• 5+ years of experience in product marketing, product management, healthcare marketing, or related fields.

• Proven track record in building tooling for go-to-market strategies.

• Hands-on experience with AI tools such as Claude, Copilot, Lovable, or similar platforms.

• Experience launching and marketing software or technology-based products.

• Strong communication, presentation, and stakeholder management skills.

• Ability to translate complex concepts into clear and compelling customer messaging.

• Preferred experience in healthcare technology, healthcare supply chain, analytics, or SaaS environments.

• Experience supporting enterprise software solutions.

• Knowledge of healthcare operations, procurement, or value analysis processes is advantageous.

• Technical proficiency with Microsoft Office 365 and advanced PowerPoint skills.

• Familiarity with CRM, marketing automation, analytics, and collaboration tools such as Salesforce, HubSpot, Power BI, Jira, or similar platforms.

Responsibilities

• Develop and maintain product positioning, messaging, and value propositions that resonate with target audiences.

• Lead go-to-market planning and execution for new product launches, enhancements, and releases.

• Conduct comprehensive market, customer, and competitive research to identify opportunities and inform product strategy.

• Create sales enablement materials including presentations, battle cards, solution briefs, and case studies to support sales efforts.

• Collaborate with cross-functional teams to drive product adoption, customer engagement, and revenue growth.

• Develop product-focused content such as webinars, presentations, customer success stories, and thought leadership materials.

• Assist with product launch communications and customer-facing marketing initiatives to maximize impact.

• Monitor product marketing performance through data analysis and customer feedback, recommending improvements as needed.

• Represent Staritas at industry events, conferences, and customer meetings to enhance brand visibility and relationships.

• Perform other related duties as assigned to support the overall success of the marketing team and organization.

Benefits

• Competitive salary with a performance bonus program.

• Fully remote work environment providing flexibility and work-life balance.

• Comprehensive benefits package including medical, dental, and vision coverage.

• 401(k) retirement savings plan with company match.

• Generous paid time off policy with 19 days of PTO and 10 company holidays annually.

• Paid parental and family leave to support employees’ personal needs.

• Access to employee assistance programs and wellness resources.

• Professional development opportunities to foster career growth.

• Flexible work arrangements to accommodate diverse employee needs.

• Opportunity to contribute to a mission-driven organization impacting healthcare outcomes.

• Up to 20% travel based on business needs, with planned in-person gatherings a few times per year.

Equal Opportunity

Staritas is committed to providing equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, national origin, age, disability, genetic information, sexual orientation, gender identity, or veteran status. As a federal contractor, Staritas complies with all applicable federal, state, and local laws regarding nondiscrimination and affirmative action. We strive to create a workplace that is fair, inclusive, and grounded in merit-based decision-making.