Product Marketing Manager — United States — LinkedIn — 4488612224

About The Company

CallRail is a leading provider of SaaS solutions specializing in lead tracking, engagement, and insights. Our platform empowers businesses to harness the power of AI to optimize their marketing efforts and drive growth. We are committed to innovation and delivering value to our customers by continuously evolving our product offerings to meet the dynamic needs of the market. Headquartered in Atlanta, CallRail fosters a collaborative and inclusive culture where diverse perspectives are valued and employees are encouraged to grow professionally and personally.

About The Role

We are seeking a strategic and results-oriented Product Marketing Manager to join our marketing team. This role focuses on developing and executing go-to-market strategies for our AI-powered products, ensuring they resonate with our target audience and drive adoption. The successful candidate will navigate shifting priorities with agility, transforming complex product capabilities into clear, compelling narratives that highlight customer value. This position requires close collaboration with cross-functional teams across sales, product management, and marketing to deliver measurable business impact. You will be responsible for owning product positioning, messaging, pricing strategies, and performance tracking to optimize acquisition and retention efforts.

Qualifications

• Bachelor’s degree with 4+ years of experience in strategic marketing or product marketing, preferably within MarTech, AI, or B2B SaaS sectors.

• Proven expertise in market research, product positioning, messaging, pricing, and go-to-market strategies.

• Demonstrated success leading product and feature launches that generate measurable business outcomes.

• Strong strategic thinking skills with the ability to simplify complexity and deliver actionable insights.

• Capability to independently lead initiatives from strategy development through execution while collaborating effectively across teams.

• Ability to operate efficiently in ambiguous environments without compromising quality or attention to detail.

• Exceptional communication and writing skills, adept at simplifying complex concepts for diverse audiences.

• Proficiency in data analysis and manipulation using Excel or Google Sheets, with a strong analytical mindset.

• Experience with Looker or similar analytics tools is a plus.

• Strong interpersonal skills to influence and align cross-functional teams including Product, Sales, and Marketing.

• Excellent prioritization skills to manage competing demands and focus on high-impact activities.

• Experience with marketing attribution and serving SMB audiences is advantageous.

Responsibilities

• Develop and own product positioning and messaging grounded in deep understanding of buyers, market dynamics, and competitive landscape.

• Monitor and analyze performance metrics such as acquisition, adoption, conversion, and churn to identify opportunities and recommend improvements.

• Contribute to pricing and packaging strategies that enhance customer acquisition, product usage, and revenue growth.

• Stay informed on AI adoption trends, buyer behavior, and competitor activities to inform strategic decisions.

• Collaborate with Product teams to translate complex features into simple, compelling narratives that connect to customer value.

• Analyze customer, product, and sales data to identify patterns, segment audiences, size opportunities, and refine go-to-market strategies.

• Serve as the voice of the customer by synthesizing research, feedback, and product usage data to influence product and marketing strategies.

• Partner with Marketing and Sales to develop, test, and optimize messaging, promotions, segmentation, and verticalization strategies.

• Equip Sales and Support teams with messaging, training, and tools to effectively communicate product value.

• Lead go-to-market launches for new products and features, managing cross-functional coordination from planning through execution.

• Maintain competitive intelligence to identify market gaps, threats, and differentiation opportunities.

Benefits

• Comprehensive healthcare coverage with one plan option fully covered for employees, including dental and vision.

• Competitive Health Savings Account (HSA) with company matching contributions.

• Paid parental leave to support growing families.

• Flexible vacation policy promoting work-life balance.

• 401(k) retirement plan with dollar-for-dollar company match.

• Employee stock options available from the first day of employment.

• Annual educational allowance of $2,000 to support continuous learning.

• Catered lunch every Tuesday as an in-office perk.

• Coverage for MARTA transportation or office parking expenses.

• Company matching for employee charitable donations up to $500 annually.

• Regular company outings and events fostering team engagement.

• Hybrid work model with a $500 stipend to set up a home office.

• Designated bike storage facilities.

Equal Opportunity

CallRail is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We encourage applications from all qualified individuals, including but not limited to women, racialized and Indigenous persons, persons with disabilities, and members of the LGBTQ+ community. We value diverse perspectives and believe they are essential to our innovation and success. Applicants are welcome to share their pronouns in their application to help us foster an inclusive environment.