Social Media Manager — United States — LinkedIn — 4487908344

About The Company

Cengage is a global education technology company dedicated to serving millions of learners worldwide. With over 100 years of experience, we provide affordable, high-quality digital products and services designed to equip students with the essential skills and competencies needed to be job-ready. Our trusted and engaging content, combined with integrated digital platforms such as MindTap and Cengage Unlimited, supports learners across higher education, workforce skills, secondary education, English language teaching, and research markets globally. We are committed to enabling the power and joy of learning and helping individuals achieve their educational and career goals through innovative technology and scalable solutions.

About The Role

The Social Media Manager at Cengage will play a pivotal role in elevating our brand presence through creative storytelling and data-driven social media strategies. This full-time position is based in Ohio, USA, and requires a dynamic professional who can develop and implement comprehensive social media campaigns that engage audiences and drive measurable business results. The ideal candidate will work cross-functionally with creative teams, marketing stakeholders, and media partners to ensure consistent brand voice and timely execution across multiple platforms including LinkedIn, Instagram, Facebook, X, and TikTok. The role demands a strong understanding of social media trends, analytics, and paid advertising to optimize campaigns in a fast-paced digital environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent experience

• Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environments

• Experience developing and implementing social media strategies and campaigns

• Strong understanding of social media platform algorithms, trends, and standards

• Proficiency with social media management and analytics tools such as Sprout Social, Hootsuite, or native platform insights

• Basic knowledge of paid social media advertising and campaign optimization

• Excellent writing, editing, and storytelling skills

• Strong analytical skills to interpret performance data and recommend improvements

• Exceptional organizational, time management, and multitasking abilities

• Effective collaboration and communication skills

• Familiarity with the education sector is a plus

Responsibilities

• Develop and execute a comprehensive social media strategy aligned with brand and marketing objectives

• Assess and evaluate social media content calendars across business units to select best-fit content for master brand channels

• Assist in creating and maintaining the master-brand social content calendar

• Plan, create, and publish engaging content across multiple social media platforms including LinkedIn, Instagram, Facebook, X, and TikTok

• Manage day-to-day social media operations, including content scheduling and posting

• Monitor social channels, engage with audiences by responding to comments and messages, and foster meaningful interactions

• Analyze social media performance metrics and optimize campaigns to enhance reach, engagement, and conversion rates

• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality social content

• Partner with internal teams to amplify campaigns, events, and key initiatives

• Stay abreast of social media trends, emerging platforms, and best practices to keep content fresh and relevant

• Manage paid social media campaigns in partnership with media teams, including targeting and performance tracking

• Ensure brand consistency across all social media channels

• Monitor competitor activity and identify opportunities for differentiation

• Handle multiple projects and deadlines efficiently in a fast-paced environment

Benefits

• Competitive salary range from $67,000 to $107,200 USD, commensurate with experience and qualifications

• Comprehensive Total Rewards package designed to support and empower employees

• Opportunities for professional growth and development within a global edtech leader

• Supportive and inclusive work environment

• Access to innovative digital tools and platforms

• Commitment to work-life balance and employee well-being

Equal Opportunity

Cengage is committed to fostering a diverse and inclusive workforce and is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable federal, state, provincial, or local laws. We also provide reasonable accommodations for qualified individuals with disabilities throughout the application process.