Adobe Developer — Latin America
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ОткликнутьсяJob Title: Adobe Developer
Introduction: We are seeking an experienced and highly skilled Adobe Specialist with 5+ years of expertise to drive campaign activation and workflow development within the Adobe Experience Platform (AEP) ecosystem. This pivotal role focuses on designing, building, testing, and deploying customer communication workflows and marketing campaigns that enhance engagement and deliver measurable business impact. The ideal candidate will possess strong hands-on experience with Adobe Experience Manager (AEM), Adobe Journey Optimizer (AJO), and Adobe Campaign development, enabling seamless execution, monitoring, and optimization of marketing initiatives.
Roles and Responsibilities:
• Collaborate closely with business teams to receive targeted customer segments and develop corresponding workflows in Adobe Experience Manager (AEM) and Adobe Journey Optimizer (AJO).
• Design, configure, and manage campaign workflows including exclusions (e.g., invalid emails), test splits, and population templates (A/B testing) using Adobe marketing tools.
• Leverage SQL to manipulate, validate, and segment data sets for precise campaign targeting and audience definition.
• Support campaign execution by coordinating with stakeholders to allocate customer populations across multiple campaign templates, ensuring content accuracy for offers, loan amounts, APRs, and other critical details.
• Conduct comprehensive testing of workflows and campaigns, validating functionality, test splits, and population accuracy before production deployment.
• Deploy approved workflows and campaigns to production environments; provide real-time monitoring and troubleshooting during critical campaign launches, particularly during peak hours (11 AM–12 PM EST).
• Perform post-campaign analysis to evaluate delivery metrics such as email opens, clicks, and engagement KPIs, driving continuous improvement in campaign effectiveness.
• Apply basic JavaScript skills for workflow testing and minor functional enhancements; familiarity with Java is a plus but not mandatory.
• Incorporate feedback from business teams during campaign review cycles, adjusting HTML formatting and campaign content as necessary to meet quality standards.
Qualifications:
• Bachelor’s degree in Computer Science, Information Technology, Marketing Technology, or a related discipline.
• 5+ years of hands-on experience working with Adobe Experience Manager (AEM), Adobe Experience Platform (AEP), and Adobe Journey Optimizer (AJO).
• Proven expertise in campaign development, activation, and workflow configuration using Adobe Campaign and related marketing tools.
• Strong proficiency in SQL for data querying, manipulation, and validation within campaign workflows.
• Working knowledge of JavaScript for testing and minor workflow customizations; basic understanding of Java is advantageous.
• Adobe Campaign certification is preferred but not mandatory.
• Excellent collaboration skills with the ability to work cross-functionally and manage multiple campaign deployments simultaneously.
• Flexibility to work overlapping hours with EST or CST time zones and availability to monitor campaigns during critical launch periods.
Tools and Technologies:
• Adobe Experience Manager (AEM)
• Adobe Experience Platform (AEP)
• Adobe Journey Optimizer (AJO)
• Adobe Campaign
• SQL
• JavaScript
• Basic knowledge of Java