Marketing Manager — Phoenix, AZ

Industry: Home Improvement | Consumer Services | Franchise Operations

Location: Phoenix, Hybrid (4 days onsite/1 day remote)

The Opportunity

3RRFycB4S is partnering with an established national leader in residential home improvement and remodeling to identify a dynamic, hands-on Marketing Manager.

Our client operates a well-established consumer brand with an extensive franchise network and is launching an exciting new brand in a complementary home improvement category. This is a unique opportunity for a marketing professional who enjoys both strategy and execution—building brands, generating consumer demand, managing national campaigns, and driving measurable business results.

Key Responsibilities

• Lead brand marketing and consumer demand-generation initiatives across two national brands (bathroom remodeling franchises and kitchen remodeling franchises).

• Execute integrated campaigns across paid media, digital, social, and traditional advertising.

• Manage national advertising budgets, agency relationships, and creative development.

• Drive lead generation, optimize marketing performance, and monitor cost per lead and conversion metrics.

• Oversee website content, SEO, user experience, and digital conversion initiatives.

• Support the launch and growth of an emerging consumer brand.

• Ensure brand consistency across franchise locations and marketing channels.

• Lead and develop marketing team members while collaborating with executive leadership and franchise partners.

What We're Looking For

• 5+ years of experience in brand marketing, consumer marketing, or demand generation.

• Proven success executing multi-channel marketing campaigns and driving measurable lead growth.

• Experience managing media budgets, agencies, creative production, and digital marketing initiatives.

• Strong analytical skills with the ability to translate marketing data into actionable improvements.

• Experience with franchise, multi-location, home improvement, or consumer services businesses is a plus.

• Previous team leadership or mentoring experience preferred.

• Bachelor's degree in marketing or related field, or equivalent experience.

Why This Opportunity?

• Help grow an established national brand while launching an exciting new one.

• Make a measurable impact on consumer awareness, lead generation, and business growth.

• Work across multiple marketing channels with national reach.

• Join a collaborative, growth-focused organization where your ideas and execution matter.