LEAD MARKETING OPERATIONS MANAGER — Walnut Creek, CA
Зарплата не указана
ОткликнутьсяКомпания: ••••••••
Локация: Walnut Creek, CA
Формат: не указан
Занятость: Полная занятость
Грейд: Lead / руководитель
Role Description The Lead Marketing Operations Manager is a full-time, on-site role based in Walnut Creek, CA. This role is responsible for overseeing end-to-end marketing operations, including planning, executing, and optimizing campaigns that support lead generation and brand awareness for residential and commercial roofing services. Day-to-day responsibilities include managing marketing automation platforms, maintaining data quality, tracking performance through analytics dashboards, and collaborating with sales and leadership to align marketing activities with business goals. The Lead Marketing Operations Manager will design efficient processes, improve workflows, and ensure accurate reporting on key metrics such as lead volume, conversion rates, and campaign ROI. This position also involves coordinating with internal teams and external vendors to ensure consistent messaging, timely delivery of marketing assets, and continuous improvement of marketing systems and strategies.
Qualifications
• Strong Marketing Operations experience, including campaign execution, lead management, and process optimization.
• Demonstrated Operations Management skills, with the ability to build, document, and improve marketing workflows and cross-functional processes.
• Proficiency in Marketing Analytics and Analytical Skills to interpret data, generate insights, and create clear performance reports for stakeholders.
• Hands-on experience with Marketing Automation platforms (e.g., HubSpot, Marketo, or similar) and integration with CRM systems.
• Excellent communication and collaboration skills, with the ability to work closely with sales, leadership, and external partners.
• Experience in construction, roofing, home services, or related industries is a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Proven ability to work on-site, manage multiple projects simultaneously, and prioritize in a fast-paced environment.